The FINANCIAL -- In the overall worldwide rankings of financial institutions, the BNP
Paribas brand is ranked number 7, with an estimated value of $20.2
billion, according to BNP Paribas .
Finance, a UK brand valuation consultancy firm, has just published its
2014 rankings of the world's most valuable financial sector brands. The
rankings cover all areas of banking business and all categories of
clients, from private individuals to large corporates and institutional
BNP Paribas moved up two notches compared with last year, and sees its brand value increase by close to $2 billion, despite an economic environment in Europe that is hardly conducive to growth, according to BNP Paribas . In the Retail Banking category, the BNP Paribas brand is ranked number 4 worldwide. In Insurance, the Bank is ranked 5th worldwide. In Europe, the BNP Paribas brand this year tops the ranking for the first time.
These results reflect the importance BNP Paribas gives to brand development worldwide. BNP Paribas believes that a strong brand is key factor in its ability to compete, and a strategic asset which serves to foster the reputation of the bank and its various business lines.
These rankings are the outcome of the Group's diversified development, in terms of both geographies and business activities. They are also a tribute to the ongoing progress of the company's branding and communications ecosystem worldwide, which combines strong local integration with an increasingly consistent global approach. Not least, these results also reflect the Group's consistent investment in the sport of tennis over the past 40 years, which was acknowledged recently when BNP Paribas was named ‘Sponsor of the Decade' in France during a ceremony in Paris where the Sporsora Trophies for sports marketing were awarded.