The new ‘Love It Light’ creative will feature across TV, VOD, cinema,
out of home and print, featuring the Diet Coke puppets. Elsewhere, Diet
Coke is rewarding girls through a partnership with leading beauty brand
Benefit, offering a money-off promotion through on-trend
limited-edition packs.
The campaign will include a series of new TV commercials which bring to life the brand’s light-hearted attitude, kick starting with, ‘There’s One Left’ starring the confident Diet Coke puppets who bring fun, style and passion to everyday moments.
The brand new TVC, developed by Mother London and directed by Legs will debut in GB from 9th January 2012 and will appear in seven European countries.
The ‘Love It Light’ heroines - Eleanor, Bernadette and Irene - have been styled to reflect their individual, outgoing and sassy personalities. Eleanor, the consummate fashionista, is experimental and playful. Bernadette’s romantic nature is reflected in her choice of detailing and texture on chic neutral pieces; while Irene’s rock chick persona is brought to life through her edgy sense of style and penchant for studded leather. Each girl has her own look, but together they share the belief that the light-hearted side of fashion is all about personal style – rather than following fashion rules. These girls embody the ‘Love it Light’ attitude, with their inventiveness and characters at the heart of the spot.
‘There’s One Left’ opens with Irene and Bernadette arriving home eagerly anticipating their Diet Coke. When they open the fridge, they discover there’s only one left. They debate who deserves it the most, with flashbacks to their days’ events – this includes plenty of embarrassing and frustrating moments brought to life in a light-hearted way. Eventually, Eleanor returns with her hair on fire and the girls immediately agree she’s the most deserving of the last Diet Coke.
A further 10-second TVC named ‘No Cal’ is also set to air in 2012. The spot shows the three puppets hanging-out in their stylish kitchen. All three sip from the same can of Diet Coke to test its great taste and ‘no calorie’ properties.
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