The FINANCIAL -- Oasis, the fun and fruity juice drink, is kicking off 2012 by partnering with ITV2’s Celebrity Juice in a fresh new campaign.
Bringing to life the strapline of ‘Oasis, it’ll go with anything’, the activity highlights the brand’s association with lunchtime foods, whilst showcasing its cheeky personality on screen and online.
According to The Coca-cola Company, tagged ‘Juicy News’ and on air from 9th February, 26 new idents will run during Celebrity Juice episodes throughout 2012 – reaching out to the Oasis target audience of 16-24 year-olds. Playing out the ‘Oasis, it’ll go with anything’ tagline, the new laugh-out-loud clips parody popular American celebrity news flashes and see ‘lunchtime Lothario’, Oasis, flirting shamelessly with foods including salads, jacket potatoes and sandwiches.
Viewers will also be able to keep track of Oasis’ outrageous antics off-air by logging onto the Oasis Facebook page. Styled to look like a celebrity gossip magazine, the page will host additional ‘Juicy News’ content including topical celebrity updates, photos and consumer competitions. As part of the sponsorship of Celebrity Juice, licensed by FremantleMedia Enterprises, further support of the Oasis Facebook page will run across the ITV2 show’s website via MPUs and banners.
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