Make it your homepage |   E-mail: Subscribe Unsubscribe


Monday, April 21, 2014
News Making Money

Starbucks Believes that China Will be Second Largest Market by 2014

02/04/2012 02:14 (748 Day 18:49 minutes ago)

The FINANCIAL -- Starbucks Coffee Company reiterated that China will remain the focal point of its international expansion efforts.

ADVERTISEMENT

 

Speaking at the sidelines of the Boao Forum for Asia Conference 2012, John Culver, president, Starbucks China and Asia Pacific confirmed that Starbucks believes its operations in China will be its second largest, outside of the United States, by 2014. In addition, Starbucks is confident that it will exceed 1,500 stores, across China, by 2015.

“We continue to see strong growth in China giving us even greater confidence in achieving our goal of building China as our largest market, outside of the U.S., by 2014,” said John Culver, president, Starbucks China and Asia Pacific. “While we have an ambitious plan to accelerate our pace of growth, we will make sure we are growing the brand in a holistic way; delivering the highest quality espresso, locally-relevant product and store design innovations, as well as elevating the special connection we have with our customers and the local communities where we do business.”

Starbucks successfully entered 13 new Chinese cities during its fiscal year 2011, opening an average of 1 store every four days. The stores opened in these new markets have been widely accepted by the local consumers and store performance has exceeded the company’s expectations.

“Our partners are at the heart of delivering the Starbucks Experience to our customers each and every day,” continued Culver. “It is their passion for coffee excellence, exceeding customer expectations and developing their teams, which has led to our success in China.”

According to tarbucks Corporation, since its entry into the Chinese market, with the opening of its first store at the Beijing World Trade Centre in 1999, Starbucks has built the company and its brand on a passion for delivering high-quality arabica coffee. With a 40-year history of sourcing, roasting and blending, only 3% of the world’s beans make it into a bag of Starbucks coffee. Starbucks is committed to the quality of its coffee every step of the way – starting from the soil and ending with each cup of finely handcrafted coffee beverage.

“For the past 13 years, Starbucks has been successful in maintaining our coffee leadership in China because of our unwavering commitment to ensure each of our customers will only be served the finest cup of coffee every time they visit our stores, or use our coffee products at home or on-the-go,” added Culver.

 

 

Make Your Comment

Add NewSearchRSS
Only registered users and facebook social network members can write comments!

This text is replaced by the Flash movie.
This text is replaced by the Flash movie.
Politics
Parliament issues strong call for EU lobby transparency register to become mandatory

16/04/2014 16:53 (4 Day 04:10 minutes ago)

The FINANCIAL -- The report approved by MEPs gives an important signal to the European Commission that a far more ambitious approach is needed to secure genuine lobby transparency in the EU, according to EUbusiness Ltd.

Read more...



TRAVEL BIZ »
PRESS RELEASES »
FINANCIAL »
UKRAINE »
GEORGIA »
WORLD »
BANKS »
BUSINESS »
TECH »
MARKETS »
B SCHOOLS »
SPECIAL REPORTS »

Markets
Major Cloud Service Providers Slash Prices; Threaten Smaller Players’ Existence: IDC Warns

19/04/2014 13:40 (1 Day 07:23 minutes ago)

The FINANCIAL -- In the last week of March, major Cloud Service Providers (CSPs) in Asia dropped their prices for core services dramatically and IDC believes that this will make it very difficult for smaller CSPs to remain in business if they continue to rely on provision of basic, undifferentiated services, according to International Data Corporation (IDC).

INSURANCE
M&A insurance grows as confidence increases

18/04/2014 16:18 (2 Day 04:45 minutes ago)

The FINANCIAL -- As the green shoots of economic recovery have started to show in key markets like the UK and US, demand for mergers and acquisitions (M&A) insurance has been rising, according to Lloyd's, the world's specialist insurance market.

Read more...






Developed by Aleksandre Chiabrishvili

Design built by Creo Group