|Few Spending Habit Differences Year Over Year|
09/12/2012 22:59 (494 Day 11:51 minutes ago)
The FINANCIAL -- Every day Americans have to make small decisions about spending as well as saving money.
Are they going to get that latte in the morning? Go out for dinner tonight? Take that found $20 and put it in their savings or go to the movies? As the economy has sputtered, these decisions have become part of people's everyday thought process - but are there signs that people might be more willing to spend?
One-quarter (24%) anticipate buying a new computer; 23% said this in November, 2011;
When it comes to moving, 16% anticipate moving to a different residence (14% last November) and 8% anticipate purchasing a house or condo (7% last November);
Over one in ten (13%) expect that they will buy or lease a newly manufactured car, truck or van (12% in November, 2011) and 5% anticipate buying a boat or recreational vehicle (up from 3% last November); and,
57% of U.S. adults say they have been purchasing more generic brands over the past six months, which is down from the 61% who said so in December, 2011;
Two in five (41%) now say they are brown bagging lunch, which is about the same as the 42% who said so last December;
One-third of Americans report switching to refillable water bottles rather than purchasing bottles of water (33%) and one in five stopped purchasing coffee in the morning (20%), up slightly from the 31% and 17%, respectively, who said so in December, 2011;
In terms of media consumption, over one-quarter of Americans have canceled one or more magazine subscriptions (27%, up from 25%), one in five have canceled or cut back on cable television service (21%, no change from 2011), and 16% have canceled a newspaper subscription (15% in December 2011);
Looking at communications, 16% have cancelled landline service and are only using a cell phone (up from 14% in December, 2011) and 14% of U.S. adults have changed or cancelled their cell phone service (no change from last year);
Over a third of Americans are still cutting back on going to the hairdresser, barber or stylist (38%) and about one in five are cutting down on their dry cleaning (18%). Both numbers are similar than last year (37% and 19% respectively); and 14% report that they began carpooling or using mass transit, which is similar to last year, though this number is less telling as in suburban or rural areas these may not be viable options.