The FINANCIAL -- Aquafina and "Project Runway" announce today they have teamed up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

The Aquafina Pure Challenge" is inspired by Aquafina's commitment to providing the pure water, perfect taste to help consumers feel their best every day. In collaboration with The Emmy Award nominated series, "Project Runway," Aquafina will provide a platform for consumers and fashion hopefuls to showcase the look that represents them at their best, too.

Ten semi-finalists will be selected from this pool of entries and between January 11 and January 20. Aquafina's Facebook fans will vote to narrow it down to four finalists. As PepsiCo Inc. said, the four finalists will receive a trip to New York City, where they will compete in a live one-hour competition on February 6 in conjunction with the "Project Runway" finale during Fashion Week. In addition to gaining recognition among the esteemed "Project Runway" community, the Grand Prize winner will be awarded a $5,000 cash prize and a year's worth of Aquafina.

"We are excited to collaborate with one of the most iconic fashion television shows to provide our consumers with an opportunity to showcase their individuality and passions," said Galit Cann, Marketing Director, Aquafina. "We look forward to receiving the creative design submissions and seeing how Aquafina's commitment to purity translates into fashion."

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