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Tuesday, May 21, 2013
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Carmelo Anthony's passion for luxury watches inspires JORDAN MELO M9

05/01/2013 00:56 (136 Day 06:07 minutes ago)

The FINANCIAL -- With Carmelo Anthony’s passion for high-end watches and love of armored superhero suits at the center of its unique design inspiration, Jordan Brand, a division of NIKE, Inc., launched the much-anticipated JORDAN MELO M9, engineered to help Anthony – one of the most versatile players in the game – maximize his unique combination of speed and power.

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The JORDAN MELO M9 debuted on court on Christmas Day in a red/green/white colorway. At 13 ounces, it's the lightest JORDAN MELO ever. It will be available nationwide on January 9 for MSRP of $140.

As Nike said, The JORDAN MELO M9 provides lightweight support and increased responsiveness through Nike Zoom cushioning. In addition, the JORDAN MELO M9 boasts a full-length TPU cage that cradles the foot, providing lateral stability and support, and Dynamic Fit technology that uses straps made with Nike Flywire. The straps, which coincidentally form the shape of the letter M, come up from the midsole and integrate with the laces and wrap around the bottom of the shoe for lightweight support that moves with the foot and gives players 360 degrees of fit.

"I love the idea of being locked in, whether I’m on the perimeter or making a move in the post,” Anthony said. "I want to protect my ankles while not restricting my cutting ability. After working closely with the Jordan Brand team during development stages, the JORDAN MELO M9 fits my game perfectly."

 

 

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