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Thursday, April 24, 2014
News Making Money

The Reviews Are In: Yelp Users are Four-Star Consumers

28/06/2013 10:31 (299 Day 19:52 minutes ago)

The FINANCIAL -- A whopping 85 percent of consumers find local business information online, where reviews, store hours, deals and maps are just a click away, according to a study conducted by Nielsen.


It’s only natural that consumers spending time online, no matter on what the device, would look up business info. After all, people spend more than four hours a week using the Internet on a computer. Smartphone and iPad users also spend more than four hours per month on the mobile Web, 13 and 24 percent of their monthly mobile usage, respectively, according to Nielsen.

Who tend to be younger, female, affluent and educated grown accustomed to searching online for local business, but they readily offer their own opinions about the service providers listed on the site as well. These user reviews have helped drive foot traffic into everything from dentists to day spas, and the study found that over 96 percent of Yelp users across devices like computers, tablets and smartphones visit the site specifically for the ratings and reviews. In a separate study, Nielsen found that online reviews are among the most trusted sources for information for consumers, with 70 percent of them finding online opinions somewhat or completely trustworthy.

For starters, more than half (51%) of Yelp users make their purchase decisions after visiting the site. The figure for mobile Yelpers, however is a little higher. While Yelp visitations don’t always result in action, users report that 93 percent of the time, Yelp usage results in occasionally, frequently or always making a purchase from a local business, according to Nielsen.

Underscoring the ability of online reviews—especially for those on the mobile Web—to drive local consumption, the study also found that mobile Yelpers’ visitations to the site are more likely to result in either in-store appearances or purchases. Additionally, their purchases tend to happen sooner than the non-mobile Yelp visitors.



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“The former Yugoslav Republic of Macedonia”: presidential election and early parliamentary elections

23/04/2014 16:38 (13:45 minutes ago)

The FINANCIAL -- A 14-member delegation of the Parliamentary Assembly of the Council of Europe (PACE), led by Stefan Schennach (Austria, SOC), will travel to “the former Yugoslav Republic of Macedonia” from 25 to 28 April to observe the conduct of the presidential election (2nd round) and the early parliamentary elections, alongside observers from the OSCE’s Parliamentary Assembly and Office for Democratic Institutions and Human Rights (ODIHR), according to PACE.



Major Cloud Service Providers Slash Prices; Threaten Smaller Players’ Existence: IDC Warns

19/04/2014 13:40 (4 Day 16:43 minutes ago)

The FINANCIAL -- In the last week of March, major Cloud Service Providers (CSPs) in Asia dropped their prices for core services dramatically and IDC believes that this will make it very difficult for smaller CSPs to remain in business if they continue to rely on provision of basic, undifferentiated services, according to International Data Corporation (IDC).

Zurich identifies seven cyber risks that threaten systemic shock

23/04/2014 17:00 (13:23 minutes ago)

The FINANCIAL -- The recently published Zurich Cyber Risk Report, created in collaboration with the international think tank Atlantic Council, argues that cyber-risk management professionals need to look beyond their internal information technology safeguards to interconnected risks which can build up relating to counterparties, outsourced suppliers, supply chains, disruptive technologies, upstream infrastructure and external shocks, according to Zurich Insurance Company.


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