| Starbucks Celebrates First Store Opening in El Salvador |
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05/11/2010 11:04 (930 Day 15:05 minutes ago) | |||||
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The FINANCIAL -- Starbucks Coffee Company (Nasdaq: SBUX) together with joint-venture partner Corporación de Franquicias Americanas (CFA), will open the doors of the first Starbucks location in San Salvador, El Salvador on November 5.
The coffeehouse, located in Plaza Santa Elena, will proudly feature Starbucks premium single-origin coffee, El Salvador Pacamara.
“We are excited to introduce our high-quality coffee and the unique Starbucks Experience to customers in San Salvador,” said Pablo Arizmendi-Kalb, vice president and general manager, Starbucks Latin America. “Starbucks has been buying coffee in El Salvador since 1971. We are honored to expand our role in the rich coffee heritage that’s present here.”
"In addition to coffee buying, Starbucks has teamed up with local exporters since 2004 to help support rural clinics and educational initiatives, which include providing school supplies and renovating school infrastructures," Starbucks said.
“Starbucks and CFA share a passion for supporting the local communities we serve,” said Mauricio Granadino, business unit manager, CFA. “Through an alliance with Glasswing International, our companies will invest $25,000 USD during the first year of operations toward the volunteer program ‘Mi Escuela, Mi Espacio.’ This program aims to positively impact more than 1,600 children and their families.”
El Salvador Pacamara, one of the world’s most sophisticated, single-origin coffees, will be offered in the San Salvador store. Originally introduced in 2004, the coffee was re-released to customers in select Starbucks stores across the U.S., Canada, Japan and the U.K. El Salvador Pacamara is sourced from the Montecarlos in El Salvador and chosen by Starbucks coffee buyers for its unique flavors and rarity.
Customers in El Salvador can enjoy Starbucks full range of offerings including hot and cold espresso beverages, Frappuccino blended beverages, brewed coffee, Tazo teas and food.
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