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Attitudes towards life are changing: 60 is the new 50

Friday, April 18, 2014
News Making Money

New Light

Written by Tako Khelaia, The FINANCIAL

29/05/2013 12:13 (323 Day 22:37 minutes ago)


The FINANCIAL -- The leading retailer of lighting technologies in Georgia “New Light” is set to launch a 1,300 sq. metre original showroom - New Light Forum - connecting the newest stores with existing ones.


“We want to offer our customers European brands of lighting in a high quality presentation along with different furniture and accessories,” Zurab Gabinashvili, Owner and Director of New Light, told The FINANCIAL. 


In December 2006 the Dighomi grand exhibition trade pavilion was opened, which is exceptional not only in terms of the varied assortment and newest lighting facilities there, but also because of its unique architectural design. This year New Light won the Golden Brand award for which it was nominated.

“2012 was as stably successful a year for the company as all previous ones have been. Being a winner of Golden Brand makes us more responsible and we are happy that customers have such trust and faith in us,” Mr. Gabinashvili noted.

“Our corporate client base is as dynamic as the processes going on in business. New companies have appeared in many interesting sectors. Some of the companies have changed their profiles or become stronger, some have become weaker. Last year we were working with such clients as the Carrefour hypermarket. In Zugdidi the new franchise magazine of New Light opened with a local partner. In Batumi we have expanded our relations with Orbi Group,” Gabinashvili said.

“We represent the leading companies of different countries in the lighting sphere, including Philips Lighting, OSRAM, Artemide, Delta Light, Kolarz, Opple and other company brands which are oriented on quality, innovations in new technologies and design,” Gabinashvili said.

According to the Director of New Light, as a customer-oriented company, product assortment mainly consists of those products that are most in demand.

“What’s most popular in our stores in the retail consumer sector is decorative lighting. Organizations generally demand more technical lighting. Our main segment consists of retail customers and the private business sector,” Gabinashvili said.

“The lowest prices at our stores start from 90 Tetri per bulb and go up to GEL 5-6,000 chandeliers. At this stage we have more than 6,000 products available in New Light stores. New Light is represented by its 14 branches in Tbilisi and different regions of Georgia. We plan to add some new branches to our network in Tbilisi ,” Gabinashvilil said.

At the moment New Light is offering customers special actions such as its “Outdoor Weekend in New Light”. For a certain period all outdoor lighting products will have discounted prices of about 20%. New Light is offering a new collection of outdoor lighting fixtures as well. In April New Light offered 20% discounts on LED-type bulbs. The company Opple’s brand of LED products were presented for the first time in the store then.

“LED-type economy bulbs have become very popular with our customers recently. They realise the advantages of this useful bulb. So the turnover of LED bulbs is increasing daily,” Gabinashvili said.

New Light has worked on such successful projects as Galleria Italiana, Supermarket Presko, Café London, La Bullangerie, Buddha Bar Tbilisi , the restaurant Veranda, Georgian Wine Cultural Centre, Education Multimedia Centre, the restaurant Senate, VTB Bank Head Office, Astra Park, swimming pool Olympic and many more. New Light is also involved in the lighting for different events happening in the city.

“The leading position of New Light is determined, first of all, by the company’s experience, supplies and loyal customers. We mainly import our products from Europe, Spain, Belgium, Germany, Austria, Poland, Italy, France, Bulgaria, Turkey and China,” Gabinashvili added.



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