Make it your homepage |   E-mail: Subscribe Unsubscribe

IBM Watson Group Invests in Fluid to Transform the Consumer Shopping Experience

Friday, April 25, 2014
News Making Money

New Light

Written by Tako Khelaia, The FINANCIAL

29/05/2013 12:13 (330 Day 07:58 minutes ago)


The FINANCIAL -- The leading retailer of lighting technologies in Georgia “New Light” is set to launch a 1,300 sq. metre original showroom - New Light Forum - connecting the newest stores with existing ones.


“We want to offer our customers European brands of lighting in a high quality presentation along with different furniture and accessories,” Zurab Gabinashvili, Owner and Director of New Light, told The FINANCIAL. 


In December 2006 the Dighomi grand exhibition trade pavilion was opened, which is exceptional not only in terms of the varied assortment and newest lighting facilities there, but also because of its unique architectural design. This year New Light won the Golden Brand award for which it was nominated.

“2012 was as stably successful a year for the company as all previous ones have been. Being a winner of Golden Brand makes us more responsible and we are happy that customers have such trust and faith in us,” Mr. Gabinashvili noted.

“Our corporate client base is as dynamic as the processes going on in business. New companies have appeared in many interesting sectors. Some of the companies have changed their profiles or become stronger, some have become weaker. Last year we were working with such clients as the Carrefour hypermarket. In Zugdidi the new franchise magazine of New Light opened with a local partner. In Batumi we have expanded our relations with Orbi Group,” Gabinashvili said.

“We represent the leading companies of different countries in the lighting sphere, including Philips Lighting, OSRAM, Artemide, Delta Light, Kolarz, Opple and other company brands which are oriented on quality, innovations in new technologies and design,” Gabinashvili said.

According to the Director of New Light, as a customer-oriented company, product assortment mainly consists of those products that are most in demand.

“What’s most popular in our stores in the retail consumer sector is decorative lighting. Organizations generally demand more technical lighting. Our main segment consists of retail customers and the private business sector,” Gabinashvili said.

“The lowest prices at our stores start from 90 Tetri per bulb and go up to GEL 5-6,000 chandeliers. At this stage we have more than 6,000 products available in New Light stores. New Light is represented by its 14 branches in Tbilisi and different regions of Georgia. We plan to add some new branches to our network in Tbilisi ,” Gabinashvilil said.

At the moment New Light is offering customers special actions such as its “Outdoor Weekend in New Light”. For a certain period all outdoor lighting products will have discounted prices of about 20%. New Light is offering a new collection of outdoor lighting fixtures as well. In April New Light offered 20% discounts on LED-type bulbs. The company Opple’s brand of LED products were presented for the first time in the store then.

“LED-type economy bulbs have become very popular with our customers recently. They realise the advantages of this useful bulb. So the turnover of LED bulbs is increasing daily,” Gabinashvili said.

New Light has worked on such successful projects as Galleria Italiana, Supermarket Presko, Café London, La Bullangerie, Buddha Bar Tbilisi , the restaurant Veranda, Georgian Wine Cultural Centre, Education Multimedia Centre, the restaurant Senate, VTB Bank Head Office, Astra Park, swimming pool Olympic and many more. New Light is also involved in the lighting for different events happening in the city.

“The leading position of New Light is determined, first of all, by the company’s experience, supplies and loyal customers. We mainly import our products from Europe, Spain, Belgium, Germany, Austria, Poland, Italy, France, Bulgaria, Turkey and China,” Gabinashvili added.



Make Your Comment

Add NewSearchRSS
Only registered users and facebook social network members can write comments!

This text is replaced by the Flash movie.
This text is replaced by the Flash movie.
“The former Yugoslav Republic of Macedonia”: presidential election and early parliamentary elections

23/04/2014 16:38 (1 Day 03:33 minutes ago)

The FINANCIAL -- A 14-member delegation of the Parliamentary Assembly of the Council of Europe (PACE), led by Stefan Schennach (Austria, SOC), will travel to “the former Yugoslav Republic of Macedonia” from 25 to 28 April to observe the conduct of the presidential election (2nd round) and the early parliamentary elections, alongside observers from the OSCE’s Parliamentary Assembly and Office for Democratic Institutions and Human Rights (ODIHR), according to PACE.

American Express Reports First Quarter EPS of $1.33, Up 16 Percent from a Year Ago

19/04/2014 14:24 (5 Day 05:47 minutes ago)

The FINANCIAL -- American Express Company reported first-quarter net income of $1.4 billion, up from $1.3 billion a year ago. Diluted earnings per share rose 16 percent to $1.33, from $1.15 a year ago, according to the American Express Company.


World News
Helping Bulgarian farmers to become landowners

19/04/2014 11:39 (5 Day 08:32 minutes ago)

The FINANCIAL -- The EBRD is providing a €5 million to loan to Elana Agrocredit AD to co-finance the development of Bulgaria’s agricultural land market.

The World Bank Supports Small and Medium-sized Businesses in Tunisia

19/04/2014 10:29 (5 Day 09:42 minutes ago)

The FINANCIAL -- The World Bank approved an additional loan for US$100 million for Micro, Small and Medium Enterprises (MSMEs) in Tunisia.

EBRD loans to boost energy efficiency and support competitiveness of Macedonian companies

16/04/2014 16:42 (8 Day 03:29 minutes ago)

The FINANCIAL -- The EBRD has teamed up with Macedonian bank, NLB Tutunska banka, to increase the competitiveness of the Macedonian private sector and to promote energy efficiency in the country with a €6 million financing package, according to EBRD.      

EBRD helps modernise Baltic freight handling

16/04/2014 16:29 (8 Day 03:42 minutes ago)

The FINANCIAL -- A €32.5 million loan from the EBRD to Klaipedos Smelte, the company operating the container terminal at Klaipeda port in Lithuania, helped modernise its freight handling capacities and upgrade the whole Baltics region as a transit hub, according to EBRD.

Africans among the most morally opposed to contraception

19/04/2014 08:33 (5 Day 11:38 minutes ago)


The FINANCIAL -- Speaking to bishops from Tanzania last week, Pope Francis praised church workers in Africa “who strive diligently to educate people in the area of sexual responsibility and chastity” with the aim of preventing HIV and AIDS.


Major Cloud Service Providers Slash Prices; Threaten Smaller Players’ Existence: IDC Warns

19/04/2014 13:40 (5 Day 06:31 minutes ago)

The FINANCIAL -- In the last week of March, major Cloud Service Providers (CSPs) in Asia dropped their prices for core services dramatically and IDC believes that this will make it very difficult for smaller CSPs to remain in business if they continue to rely on provision of basic, undifferentiated services, according to International Data Corporation (IDC).

Philippines: Further reforms to strengthen growth, create more and better jobs

11/04/2014 12:00 (13 Day 08:11 minutes ago)

The FINANCIAL -- The Philippines is likely to remain as one of the fastest growing economies in the East Asia and Pacific region in the next two years.

Gazprom and Turkey to look into possible increase in Blue Stream capacity

24/04/2014 08:03 (12:08 minutes ago)

The FINANCIAL -- Ankara hosted a working meeting between Alexander Medvedev, Deputy Chairman of the Gazprom Management Committee and Taner Yildiz, Minister of Energy and Natural Resources of the Republic of Turkey, according to Gazprom.

Zurich identifies seven cyber risks that threaten systemic shock

23/04/2014 17:00 (1 Day 03:11 minutes ago)

The FINANCIAL -- The recently published Zurich Cyber Risk Report, created in collaboration with the international think tank Atlantic Council, argues that cyber-risk management professionals need to look beyond their internal information technology safeguards to interconnected risks which can build up relating to counterparties, outsourced suppliers, supply chains, disruptive technologies, upstream infrastructure and external shocks, according to Zurich Insurance Company.


Developed by Aleksandre Chiabrishvili

Design built by Creo Group