The FINANCIAL -- Flight attendants were named the most unattractive profession by
students of Free University Georgia.
In the list of most unattractive
professions stewards are followed by cooks, accountants, lawyers and
judges. The marketing field is equally attractive for all students of
More than 50% prefer to work in the private sector, in comparison with the public sector. Auto and banking industries gained 13 votes each, while for the real estate and HoReCa sectors - 6 and 8 respectively. As for the cities in which youngsters do not want to work, these are Poti (25 votes) and Gori - 24.
“The profession of steward and stewardess is risky. In these times we are frequently being informed about air catastrophes. Considering this profession unsafe, students do not consider it a desired profession. Another reason is that in our culture the understanding of this job as a serious profession is not widely acknowledged. It is associated with unserious, simple work. In reality however this profession is one of the most serious and leading in the world,” explained Lela Liparteliani, HRM in Integrated Business Solutions, IBS.
According to Liparteliani, the current reality does not encourage us to consider the profession of cooks seriously. “What is your profession?” - “I am a cook...” “Hmmm...”. “So the students’ thoughts are logical. Everyone wants to be a manager of a department, whatever it may be,” she said.
“Accountancy is a routine, monotonous occupation. Not every person could suit it, especially if they are creative. As for lawyer, judge - if a youngster chooses this profession, in the future they will have more chances of being hired in the public sector. Considering the present situation working in the private sector is more prestigious,” Liparteliani told The FINANCIAL.
Liparteliani explains the popularity of the marketing profession. “Marketing encourages youngsters to be creative. They can express ideas and see the results quickly. I would underline that advertising is an indivisible part of marketing. All this makes this sphere prestigious among youngsters.
IT specialization is also listed among the most undesirable professions. “One of the most popular and prestigious jobs is that of IT specialist. However this job requires huge energy in order to become a successful professional,” Liparteliani explained.
29 students prefer to work in the private sector, versus the 11 interviewed that prefer the public sector. For the rest both sectors are equally acceptable.
“Instability is the main reason for the decreased popularity of the public sector. A fixed salary is much higher in the private sector than in the public. However the bonus system is more widespread in the public sector. The final calculation shows that monthly salaries in the public and private sectors are equal. Stability is the main motivator especially for Georgian citizens,” Liparteliani said.
While the banking sector remains one of the leading employers in Georgia, 25% of potential employees named this sector less attractive, together with the auto industry, also gaining 25%. Real estate, which recently suffered huge stagnation and still remains frozen, is maintaining its position. Only 12% of interviewed students named it less attractive.
“In traditional Georgian families there is a belief that youngsters employed in the banking sector are more successful. So these results might be a protest towards their parents. The truth is that there are lots of successful youngsters employed in the banking sector,” Liparteliani explained.
“The auto industry is not a popular sector in Georgia yet. There are a few companies in Georgia who effectively run this business in the country. At present I can only recall Tegeta Motors,” she added.
The majority of respondents, 50%, do not want to work in Poti and Gori. Tbilisi remained the most popular destination for potential workers together with Batumi, which was only considered unattractive to one person.
“In Poti the only big company where an ambitious youngster can work is the port. As the management of the company is comprised of foreigners it is considered prestigious. The climate of Poti is not attractive for youngsters however. There are mosquitoes and the beach is polluted,” Liparteliani said.
“After the August 2008 war, Gori still carries the label of a dangerous city. Many refugees from this city live in different parts of Georgia. So, this city is associated with being a poor place. The salary at a company located in Gori will not be high. Therefore it cannot satisfy the demands of ambitious young Georgian professionals.
After the decentralization of Kutaisi and Rustavi, the attractiveness of these cities for potential workers will increase,” she explained.