The FINANCIAL -- Ford
Motor Company will hire an additional 800 salaried employees for a
total of more than 3,000 salaried employees in 2013. The new hiring
represents a 36 percent increase over the original projection of 2,200
additional salaried jobs announced in January. With only a 2.7 percent
attrition rate, the majority of these jobs are new, according to Ford Motor Company.
Of the 3,000 new jobs, 2,400 will be technical professionals who will work in product development, manufacturing, quality, purchasing and information technology. Ford is halfway to its goal of hiring the 3,000 salaried employees this year. Felicia Fields, Ford group vice president for human resources, said the company is still looking for people who are “interested in working for a diverse global leader in a huge growth mode” to fill the more than 1,500 positions that remain.
“Engineers and technical professionals are in as much demand as our cars, trucks and SUVs,” said Fields. “Global demand and increasing capacity in North America and Asia requires that we aggressively seek out technical professionals in order to continue our growth,” he added.
While the 3,000 jobs will be based in the U.S., many of these positions will have a global impact as Ford continues to expand around the world to meet surging demand for its cars, trucks and SUVs. In addition to the 3,000 salaried jobs, Ford hired 1,850 salaried workers last year in the U.S, according to Ford Motor Company.
To attract potential employees, Ford launched an all-new recruiting campaign with a large social media element titled “The Distance Between You and an Amazing career Has Never Been Shorter.” The campaign encourages candidates to bring their talents to Ford and contribute to serving customers through ingenious solutions, according to Ford Motor Company.
“We created the campaign to align with Ford’s global brand promise and highlight that when you join Ford you will become part of a team already leading the way in imagination and creation,” said Fields. “We want a fresh and innovative image that reflects Ford and what we stand for,” he added.
The new initiative will engage job candidates on the three major social sites the company uses for recruiting – Facebook, Twitter and LinkedIn, as well as the corporate career s website.
“The type of talent we want at Ford are often searching for and evaluating potential employers on social media sites, so expanding our recruiting efforts on these channels ensures we have a strong presence throughout their selection process,” said Fields.
In addition to the all-new social media campaign, Ford also is increasing its presence on college campuses. “Our salaried hires are matching the growth we have seen on the hourly side. Ford is very much in a job creation mode right now," said Fields.