Make it your homepage |   E-mail: Subscribe Unsubscribe


Sunday, April 20, 2014
News Making Money

NYSE Euronext’s “The Big Stage” Provides Unique Insights into Capital Markets Community

20/06/2013 07:09 (303 Day 20:00 minutes ago)

The FINANCIAL -- To showcase the great moments, individuals and activities behind the most fascinating companies in business, the New York Stock Exchange unveiled a new multichannel marketing initiative: The Big Stage, according to NYSE Euronext, a leading global operator of financial markets and provider of innovative trading technologies.

ADVERTISEMENT


“The Big Stage is a metaphor for the arena supported by the market quality and visibility platform that is distinctly unique to the NYSE. The companies within our global community continue to mark their achievements on our stage and this campaign is designed to explore the unique stories tied to these moments,” said Marisa Ricciardi, Global Head of Marketing & Branding, NYSE Euronext. “This non-traditional approach, which combines paid, owned and earned media strategies, is central to engaging an audience around these ‘behind the scenes’ stories in today’s multichannel world,” Ricciardi added.

NYSEBigStage is built to showcase exclusive company stories and build a community of new and established leaders. Tailored for the general business audience, the high quality content will engage audiences through captivating retellings of a brand’s reinvention, insightful profiles that reveal how leaders turned challenges into opportunities and thoughtful insights on policy actions. With over 2,100 listed issuers globally, NYSEBigStage will have a regular pipeline of fresh material, according to NYSE Euronext.

 

“An IPO serves as a moment of recognition to those who labored to build a company from its inception and we fully appreciate how it’s celebrated by employees, anticipated by future shareholders and widely documented across the media,” said Scott Cutler, Executive Vice President and Head of Global Listings, NYSE Euronext. “The Big Stage truly taps into the sentiment behind an IPO – with access to our sophisticated market structure and the world’s largest pool of investors and liquidity, a company can recognize their loftiest business goals,” Cutler added.

NYSE Euronext worked with Digitas, a global digital agency, on the creative and built the content property leveraging responsive design for multichannel content consumption. In addition to other sources, including NYSE, NYSEBigStage features original content produced by Time Inc. Content Solutions, the content marketing arm of Time Inc.

 

 

Make Your Comment

Add NewSearchRSS
Only registered users and facebook social network members can write comments!

This text is replaced by the Flash movie.
This text is replaced by the Flash movie.
Politics
Parliament issues strong call for EU lobby transparency register to become mandatory

16/04/2014 16:53 (3 Day 10:16 minutes ago)

The FINANCIAL -- The report approved by MEPs gives an important signal to the European Commission that a far more ambitious approach is needed to secure genuine lobby transparency in the EU, according to EUbusiness Ltd.

Read more...



TRAVEL BIZ »
PRESS RELEASES »
FINANCIAL »
UKRAINE »
GEORGIA »
WORLD »
BANKS »
BUSINESS »
TECH »
MARKETS »
B SCHOOLS »
SPECIAL REPORTS »

Markets
Major Cloud Service Providers Slash Prices; Threaten Smaller Players’ Existence: IDC Warns

19/04/2014 13:40 (13:29 minutes ago)

The FINANCIAL -- In the last week of March, major Cloud Service Providers (CSPs) in Asia dropped their prices for core services dramatically and IDC believes that this will make it very difficult for smaller CSPs to remain in business if they continue to rely on provision of basic, undifferentiated services, according to International Data Corporation (IDC).

INSURANCE
M&A insurance grows as confidence increases

18/04/2014 16:18 (1 Day 10:51 minutes ago)

The FINANCIAL -- As the green shoots of economic recovery have started to show in key markets like the UK and US, demand for mergers and acquisitions (M&A) insurance has been rising, according to Lloyd's, the world's specialist insurance market.

Read more...






Developed by Aleksandre Chiabrishvili

Design built by Creo Group