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Thursday, April 24, 2014
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Russia's External Enterprise Storage Market Exhibits Its Weakest Performance Since 2009, Says IDC

26/10/2013 15:47 (180 Day 00:54 minutes ago)

The FINANCIAL -- The external storage market in Russia maintained low single-digit growth in the second quarter of 2013, increasing 4.5% over the same quarter last year, which represents the weakest performance since the onset of the financial crisis.

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Russia's external storage shipments totaled $121.7 million in value, corresponding to 56.3PB in capacity, according to market research and advisory company IDC.

The top three vendors (EMC, HP, and IBM) reconfirmed their market leadership in line with the Central and Eastern Europe, the Middle East, and Africa (CEMA) ranking, accounting for 78% of external storage sales combined. EMC maintained single-digit growth, owing to its success in the entry-level and midrange segments, despite the decrease in sales of high-end systems. IBM continued its positive performance, with a 6.1% increase over Q2 2012, while HP's decline decreased to 15.7%. The latter two vendors found the right balance between legacy and new-architecture solutions to compete successfully in the midmarket, though they recorded losses in sales of entry-level and high-end systems. Oracle's sales skyrocketed, with a year-on-year increase of over 300% as a result of a series of successful projects, including Exadata installations. Other Suppliers performed very well in Russia during the quarter, as established local server vendors successfully penetrated the storage market. Dell and Fujitsu also performed well during Q2 2013; the former capitalized on shipments of its inexpensive DAS-based storage solutions, and the latter saw results from its efforts in international markets (particularly in Europe), which included verticalization, partnerships, and acquisitions.

Economic stagnation, manifested by a declining gross domestic product (GDP) and negative industry output, contributed to market slowdown in Russia, as did political tensions, with the greatest impact on government and small business spending. On the positive side, infrastructure projects related to the Olympic Games, the ongoing expansion of ISP datacenters, and adoption of Big Data solutions helped the market to sustain growth, according to IDC.

"The growth rate of the Russian market decelerated at the beginning of 2013," said Marina Kostova, an IDC research analyst for storage, systems, and infrastructure solutions in the CEMA region. "The country, which is responsible for over half of the regional market value and previously contributed to the region's double-digit growth, was significantly affected by declining oil prices and weak energy exports to the eurozone and Ukraine . This had a direct and negative impact on the Russian storage market," she added.

IDC forecasts that Russia's external storage market will grow 7.1% year on year in 2013 to total $597.6 million, then will gradually slow by 2017, setting the trend for the entire Central and Eastern Europe (CEE) region. The enterprise segment (large and very large businesses), which has dominated investments in the external storage market, is approaching saturation, while small and medium-sized businesses (SMBs) will opt for cloud-based services due to the affordability, flexibility, and facilitated management of these solutions.

 

 

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