The FINANCIAL -- Motorola Mobility has successfully deployed its Medios Mechandiser solution for Bouygues Telecom, France’s third largest telecoms operator.
Bouygues Telecom will use the solution to add greater context to its IPTV offering, and in turn offer the most relevant and compelling content to its IPTV subscribers.
Motorola Medios Merchandiser simplifies the subscriber browsing experience with subscriber-personalized bundle marketing, encouraging impulse purchases and upgrades with targeted offers, pricing and discounts. According to Motorola Mobility, this scalable multimedia content marketing system has been built to effectively market the ever-expanding on-demand catalog and help services providers to continue to monetise the content they offer.
“Motorola’s Merchandiser solution takes the marketing of on-demand content to the next level and is enabling Bouygues Telecom to show case its IPTV content in the best possible way,” said Steve McCaffery, vice president and general manager, Home business EMEA, Motorola Mobility. “It is not enough to simply have the best content. Service providers are looking for ways to ensure their content is discoverable and easily accessed. Merchandiser makes TV more interactive and engaging and represents another way that we continue to drive the evolution of TV and a smart, simple connected home."
“We were looking for a solution to rapidly address new content services for our new IPTV offers, and Motorola’s Merchandiser solution is a perfect fit. With a multitude of ready-to go features, associated with an aggressive product roadmap, Motorola’s Merchandiser solution allowed us to reach our commitments in term of date and quality,” said Thibaut Keraval, head of Service Platform Department, Bouygues Telecom.
Merchandiser offers the opportunity to leverage over-the-top video opportunities in the future and continue to drive Bouygues Telecom’s IP video initiatives. Multi-screen marketing represents a significant growth opportunity for service providers and something that Bouygues is prepared for with the adoption of the Merchandiser solution.
“In this new world with an abundance of content and multiplicity of choices, content management is a core competency of IPTV operators. We find that Motorola’ s Merchandiser solution fits our requirements very well and delivers to our customers the proper combination of recommendation, meta-data enrichment, as well as efficient browsing and delivery” said Yves Caseau, executive vice president, Technologies, Innovation & Services, Bouygues Telecom.
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