The FINANCIAL -- Spanish fast food chain Pans & Company has sped up food
ordering and payment process with self-service technology.
“Speed is one of our most important competitive advantages,” said Xavier Xavier Ramón, Director of IT Systems and Communications at The Eat Out Group.
To reduce queues during busy lunch hours, Pans & Company now offers customers an innovative option: they can order and pay for food themselves at self-service terminals. In a first step, the company has installed Wincor Nixdorf’s new “Pans Express” self-service terminals at two recently opened restaurants in the Spanish cities Sant Boi de Llobregat and Sabadell. The modern, stylishly designed systems feature next-generation touchscreen technology and easy-to-use software.
As Wincor Nixdorf said, two different variations of the terminal have been deployed: one for adults only and one designed to assist kids and disabled persons. The terminal in the Sant Boi restaurant has one display at a normal height to serve adults. The one in Sabadell has two displays mounted at different heights, with the lower one designed to help young children and those with special needs such as people in wheelchairs. The contract with Wincor Nixdorf calls for equipping all of the fast food company’s restaurants with the Pan Express solution.
The terminals offer other benefits over and above self-service ordering and payment. For instance, photos and videos can be shown on their displays to suggest menus or advertise specials. “The self-service systems drive sales and strengthen customer loyalty,” said Alfonso Crespo, Director of Retail at Wincor Nixdorf Spain. “In particular, they ensure that all processes, from ordering to paying, are transparent and fast.”
The early experience with the self-service terminals in the pilot restaurants shows that customers like them and use them frequently. “We promise quality and top customer service and through these new terminals, we are able to offer customers an additional alternative: they can decide for themselves whether to use the staffed counter service or self-service for ordering and paying,” said project director Ramón.
Pans & Company is one of Spain’s leading fast food and sandwich restaurants. Established in 1991 in Barcelona, the company operates 250 restaurants specialized in Mediterranean dishes on the Iberian Peninsula. It is a subsidiary of The Eat Out Group S.L. The group has an international chain of fast food restaurants, which it either owns or operates through franchise partners.
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