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Wednesday, April 16, 2014
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Nokia Asha 501 smartphone makes colourful sales debut

26/06/2013 12:55 (294 Day 06:09 minutes ago)

The FINANCIAL -- Nokia Asha 501, the first of a new generation of smartphones to run on the new Asha Platform, will start selling this week in Thailand and Pakistan, with availability in India soon to follow. The new device will roll out in subsequent weeks across countries in Europe, the Middle East and Africa, Asia-Pacific and Latin America, according to Nokia.

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"The new Nokia Asha 501 helps people quickly access everything they love with just a simple swipe," said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. "Coupled with beautiful design, it's a smartphone with both style and substance, offered at a great price," Toikkanen added.

The suggested retail price for the Nokia Asha 501 is 99 USD before taxes and local subsidies.

The Nokia Asha 501 is available in a choice of six striking colours: cyan, bright red, yellow, bright green, black and white. Its seamless design comes in just two parts: a durable, removable shell and the scratch-resistant, tempered glass display. The compact, easy-to-use Nokia Asha 501 weighs only 98 grams, for the ultimate in portability, according to Nokia. 


The Nokia Asha 501 works with just a simple swipe. Swipe unlocks the phone, closes apps and is used to shift between two screens: 'Home' and 'Fastlane'. Home makes full use of the three-inch capacitive touchscreen, displaying a traditional application launcher. Fastlane is the second screen that adapts to display recent activity on the phone as well as upcoming events, helping people multi-task. Fastlane also supports social integration with Facebook and Twitter, by allowing people to post directly from within Fastlane, according to Nokia.


The new Asha comes with the Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%, making mobile browsing faster and more affordable. Even more free apps and games are available from Nokia Store, including HERE Maps and the new Nokia Xpress Now content discovery web app, according to Nokia.

 

 

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