The FINANCIAL -- Survey,
conducted by Harris Interactive, revealed wide spectrum of app interests
among smartphone owners in the top 10 U.S. markets by population
(roughly 200 per market), among whom 1,124 are smartphone owners : Los
Angeles, San Francisco, Dallas, Houston, Atlanta, Chicago, New York,
Boston, Washington D.C., and Philadelphia.
New Yorker smartphone owners led the way when it came to checking apps in the morning—92% used their smartphone to load a mobile app, followed closely by other east-coasters in Philadelphia (89%) and Boston (88%). Next were Atlanta (86%), Chicago (85%), San Francisco (83%), Houston (81%), and Washington D.C. and Dallas at 80%. Trailing all other major markets was Los Angeles with 75%, according to Harris Interactive Inc.
Overall, smartphone owners in every market used a wide range of mobile apps. The apps most commonly checked first thing in the morning are: Email 67%, Weather 45%, Social Media 40%, News 35%, Financial News 12%, Traffic 11%, Shopping 11%, Horoscope 6%, Public Transit 5%, Dating 3%.
First thing in the morning email app usage was highest among smartphone users in New York (78%) and Boston (77%). Those in Boston were high in many categories, and led in checking apps for weather (59%), social media (52%) and news (52%). Smartphone-using San Franciscans were runners-up in social media (50%) and news (43%) app usage. Those markets where smartphone owners were least likely to use certain apps first thing in the morning included Los Angeles for social media (26%), Houston for weather (29%), and Dallas for news (25%). Those in Chicago were the most likely to check traffic apps (17%), just edging out those in Washington, D.C. (16%), the report says.
“It’s clear from our survey that checking mobile apps is becoming part of our daily lives,” said Tom Lounibos, CEO of SOASTA. “From managing their investment portfolios to checking the daily commute, smartphone owners are using apps to gather information and plan their activities wherever they go,” he added.
Smartphone owners in New York were more than twice as likely to use shopping apps first thing in the morning (at 22%) than those in any other market except for Los Angeles (15%), which it still led by a considerable margin. Smartphone owners in New York also led in other categories, including public transit (11%) and dating (9%) apps, and were co-leaders with those in Los Angeles for financial news (15%) apps. Those in the Big Apple also seek signs foretelling their Future: horoscope apps were used by New Yorkers (14%) first thing in the morning at nearly twice the clip as users in runner-up Boston (8%).