Make it your homepage |   E-mail: Subscribe Unsubscribe

NBG: External Shocks Remain a Significant Risk


Wednesday, April 16, 2014
News Making Money

SOASTA Survey: What App Do You Check First in the Morning?

19/10/2013 18:33 (178 Day 10:05 minutes ago)

The FINANCIAL -- Survey, conducted by Harris Interactive, revealed wide spectrum of app interests among smartphone owners in the top 10 U.S. markets by population (roughly 200 per market), among whom 1,124 are smartphone owners : Los Angeles, San Francisco, Dallas, Houston, Atlanta, Chicago, New York, Boston, Washington D.C., and Philadelphia.

ADVERTISEMENT

 

New Yorker smartphone owners led the way when it came to checking apps in the morning—92% used their smartphone to load a mobile app, followed closely by other east-coasters in Philadelphia (89%) and Boston (88%). Next were Atlanta (86%), Chicago (85%), San Francisco (83%), Houston (81%), and Washington D.C. and Dallas at 80%. Trailing all other major markets was Los Angeles with 75%, according to Harris Interactive Inc.

Overall, smartphone owners in every market used a wide range of mobile apps. The apps most commonly checked first thing in the morning are: Email 67%, Weather 45%, Social Media 40%, News 35%, Financial News 12%, Traffic 11%, Shopping 11%, Horoscope 6%, Public Transit 5%, Dating 3%.

First thing in the morning email app usage was highest among smartphone users in New York (78%) and Boston (77%). Those in Boston were high in many categories, and led in checking apps for weather (59%), social media (52%) and news (52%). Smartphone-using San Franciscans were runners-up in social media (50%) and news (43%) app usage. Those markets where smartphone owners were least likely to use certain apps first thing in the morning included Los Angeles for social media (26%), Houston for weather (29%), and Dallas for news (25%). Those in Chicago were the most likely to check traffic apps (17%), just edging out those in Washington, D.C. (16%), the report says.

 

“It’s clear from our survey that checking mobile apps is becoming part of our daily lives,” said Tom Lounibos, CEO of SOASTA. “From managing their investment portfolios to checking the daily commute, smartphone owners are using apps to gather information and plan their activities wherever they go,” he added.

Smartphone owners in New York were more than twice as likely to use shopping apps first thing in the morning (at 22%) than those in any other market except for Los Angeles (15%), which it still led by a considerable margin. Smartphone owners in New York also led in other categories, including public transit (11%) and dating (9%) apps, and were co-leaders with those in Los Angeles for financial news (15%) apps. Those in the Big Apple also seek signs foretelling their Future: horoscope apps were used by New Yorkers (14%) first thing in the morning at nearly twice the clip as users in runner-up Boston (8%).

 

 

Make Your Comment

Add NewSearchRSS
Only registered users and facebook social network members can write comments!

This text is replaced by the Flash movie.
This text is replaced by the Flash movie.
Politics
More Republicans See Health Care Stance as ‘Very Important’ to Midterm Vote

12/04/2014 10:42 (3 Day 17:56 minutes ago)

The FINANCIAL -- In looking ahead to this fall’s elections, Republicans are more likely than Democrats to view a candidate’s position on the Affordable Care Act as very important to their vote.

Read more...



TRAVEL BIZ »
PRESS RELEASES »
FINANCIAL »
UKRAINE »
GEORGIA »
WORLD »
BANKS »
BUSINESS »
TECH »
MARKETS »
B SCHOOLS »
SPECIAL REPORTS »

Markets
Attack of the Clones: New Kids on the Block Shake Up CEE Consumables Space

12/04/2014 16:44 (3 Day 11:54 minutes ago)

The FINANCIAL -- Thriving sales of cheap new-build compatible products are having a profound impact on the CEE printer and MFP consumables market, according to global market intelligence firm International Data Corporation (IDC).







Developed by Aleksandre Chiabrishvili

Design built by Creo Group