The FINANCIAL -- The
Philips Airfryer, an innovative kitchen appliance that enables consumers
to prepare a variety of meals in a healthier way, is now available in
more than 100 countries. With almost fifty percent share of the global
market for ‘light’ fryers, Euromonitor has confirmed that Philips is the
world’s No1 low fat fryer brand, according to Koninklijke Philips N.V.
First launched in France, the United Kingdom and the Netherlands at the end of 2010, and most recently in North America and Japan, the Philips Airfryer is now a truly global proposition.
“The Philips Airfryer is a great example of how we are driving profitable growth, by taking global innovations and bringing them to market in a way that is highly relevant for local consumers,” said Pieter Nota, Philips Consumer Lifestyle CEO. “Eating healthier is an important lifestyle trend that transcends markets and with our Airfryer, we are empowering millions of consumers to make healthier choices every day,” he added.
Philips is driving growth in kitchen appliances, by approaching global propositions from the perspective of the local consumer. Through in-depth consumer interaction, we identified many local dishes that can be prepared with the Philips Airfryer in a more healthy way. For example, a relevant dish in the Netherlands and the UK is French fries, in Japan, fried shrimp, in North America, chicken wings, in India, samosa. In each market, the Philips Airfryer includes a collection of recipes specific to local tastes, according to Koninklijke Philips N.V.
Conventional deep fat fryers use large amounts of oil to cook food. Depending on the dish, the Philips Airfryer requires no, or very little oil, instead, it uses patented Rapid Air technology, a combination of high-speed air circulation and a top grill. With this unique technology the hot air circulates around the ingredients at very high speed - cooking from all sides at once. Air-fried French fries for instance, contain up to 80% less fat than fries prepared in a deep fat fryer, without compromising on taste, according to Koninklijke Philips N.V.