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Thursday, April 24, 2014
News Making Money

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Banks
Survey Shows Card-Linked Marketing Programs Are Highly Effective, but Rarely Done

23/04/2014 15:46 (1 Day 00:55 minutes ago)

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The FINANCIAL -- Card-linked marketing programs are highly effective in increasing revenue, customer insights and advanced targeting to marketing programs, but are underutilized by chief marketing offices.

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