The FINANCIAL -- Starbucks Coffee Company announced the availability
of handcrafted Starbucks Refreshers beverages, a global breakthrough
beverage innovation that delivers a distinctly new take on
thirst-quenching refreshment while providing a natural boost of energy
from green coffee extract and real fruit juice.
Customers can enjoy Starbucks Refreshers beverages in Very Berry Hibiscus and Cool Lime flavors at participating Starbucks stores in the U.S. and Canada, as well as 15 markets internationally. The green coffee extract used in Starbucks Refreshers beverages is made from unroasted 100% arabica beans – resulting in delicious, low calorie refreshment with a boost of natural energy from caffeine – tasting nothing like traditional brewed coffee.
“Innovation is at the core of everything we do. As the coffee category continues to evolve, our customers expect more and we are committed to bringing uniquely relevant products to market,” said Cliff Burrows, president Starbucks Americas. “The introduction of Starbucks Refreshers™ beverage platform, featuring green coffee extract, is an innovative extension of the coffee market and is the perfect solution for customers looking for a boost of natural energy and thirst-quenching, delicious refreshment.”
The latest innovation in the successful Starbucks VIA Ready Brew portfolio, Starbucks VIA Refreshers instant beverages answer a new refreshment need state during the afternoon day part while delivering Starbucks quality beverages in an instant form, giving customers a boost of natural energy from real fruit juice and green coffee extract. Starbucks VIA Refreshers instant beverages will be available in Very Berry Hibiscus and Cool Lime flavors at Starbucks stores in the U.S. as well as Starbucks store.com.
As Starbucks Corporation reported, on Friday, July 13 from 12-3 p.m. local time customers can visit participating U.S. and Canada stores and enjoy a free Tall (12 fl. oz.) handcrafted Starbucks Refreshers™ beverage, courtesy of Starbucks while supplies last.
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