The FINANCIA -- Hayden Williams, 21, London-based designer and illustrator who became
known to millions by his celebrity sketches, is now realizing his first
collection, which will be available to purchase online in December this
A very wearable, timeless collection perfect for the Autumn/Winter season, plus some beautiful dresses for Christmas is what Hayden Williams is offering to women at the end of 2012. Hayden Williams’s Woman has already become a reality.
The prices of clothes by Hayden Williams will range from EUR 20 to EUR 200 and will be available worldwide. Sizes will be UK standard.
“I was approached by online store and website Sketch Street to design a collection of 20 pieces. It will be online only, but it’s a worldwide campaign so women from all over the world who are fans of my work can own a piece from the collection. I am one of the guest designers and the first illustrator Sketch Street has collaborated with on a collection,” Hayden Williams told The FINANCIAL. “It is my first collaboration in terms of creating an actual collection that will be available for purchase, but it is not too far outside my territory. Even though I am mainly known for illustrating my designs, I am still a designer at heart. I want to continue to merge both my art with designing,” he said.
“I wanted it to be a true representation of my aesthetic and overall, very true to my design style that people have come to expect in my illustrations. I based a few of the designs on previous designs I had already done that were in my archives, but since this line is affordable and my designs in general are high end, I took all of that into consideration and made sure that everything will translate well,” he added.
Hayden Williams is confident in his designs and truly thinks the collection will bring him success. “The designs in my illustrations really resonate with women, the demand is already there and it is now the perfect time to take that next step in giving them more than just illustration. I’m not really thinking about competing with other designers, the focus is more on me and competing with myself more than anything. I feel that my design aesthetic speaks for itself and you can’t compete with timeless looking fashion. I love to balance vintage sophistication and modern elegance into one, and it works,” Williams said.
Beside the fact that Hayden Williams is working on his first ever collection, he also continues drawing illustrations of world famous people. This time, Williams created an illustrated collection called “Power Couples”, where he created sketches of some of the world’s most influential and well known celebrity couples wearing his own designs. His work has not gone unnoticed. Kim Kardashian has posted 20 of her favourite illustrations of Williams on her website and become his big fan.
“I created sketches of some of the Obamas, Jay-Z and Beyonce, Brangelina and other couples. The first power couple I created was ‘Kimye’, Kim Kardashian and Kanye West, both decked out in my own designs that reflected their own personal styles. This ended up getting to Kim, which she then posted on her Instagram, thanking me for creating it. This is the second time she has shared my work. Then, a week later, she went to my blog and chose 20 of her favourite pieces of work and shared them on her website. She said “How incredible are these sketches by artist Hayden Williams!? I saw this pic on Twitter of me and Kanye and I loved it, so I went to his website to check out his other drawings and, just wow! So talented! Keep it up, Hayden!” I thought that was very sweet of her, and it’s nice to know that she is a fan of my work! When I have my own high end fashion label, I am sure I will see her wearing some pieces. Alongside Kim, my celebrity following is growing which is just another cool bonus point to what I do,” said Williams.
Another new and successful step of Hayden Williams is that he has started cooperation with some big brands. “As well as venturing more into design, I am collaborating with brands now. Big brands are starting to approach me for collaborations, which is a great feeling! I will be collaborating on some amazing projects! I feel very fortunate to have these opportunities come my way, as I have worked hard and been very focused on my craft. The rest of this year and next year are going to be my busiest yet,” Williams added.