The FINANCIAL -- Blending timeless automotive design and leading contemporary fashion,
Bergdorf Goodman Magazine will feature a series of classic Cadillac
models on the cover and inside its June issue. It is the first time the
iconic fashion magazine has collaborated with a non-fashion partner on a
fashion story, according General Motors.
The magazine pays tribute to the history of American style from the beginning of the 20th century with a series of vintage-inspired collections by designers, including Oscar De La Renta, Michael Kors and Marc Jacobs.The designer pieces are curated next to classic Cadillacs by photographer Arnaud Pyvka.
A 24-page editorial spread will showcase several Cadillac models and concepts dating to its1902 founding, including a 1912 Model 30, a 1953 Le Mans and the Ciel concept, which debuted in 2011, according to General Motors.
To stay true to the automotive-inspired theme, Bergdorf Goodman traveled to Detroit to photograph the entire story in historic General Motors’ facilities, including a climatic wind tunnel, the GM Heritage Center, and the Eero Saarinen-designed GM Design Studio.
“Cadillac has always been at the forefront of American luxury and style,” said Melody Lee, director of brand and reputation strategy. “Bergdorf Goodman has been a trailblazer in fashion, and the Cadillac feature on the cover of Bergdorf Magazine for this particular issue is both special and very fitting,” Lee added.
“Cadillac is a perfect partner for Bergdorf Goodman – both are iconic American companies that represent luxury and American heritage. It’s been a seamless integration, not just in the magazine, but also with social media outreach and behind-the-scenes video from our photo shoot in Detroit,” said Mallory Andrews, senior vice president, Sales Promotion, Marketing and Public Relations at Bergdorf Goodman.