The FINANCIAL -- When it comes to frozen treats, Americans prefer to keep it simple.
The latest Rasmussen Reports national telephone survey of Adults who eat ice cream at least occasionally finds that 23% say vanilla is best, while the same number (23%) prefers chocolate. Nine percent (9%) like butter pecan the most, while strawberry and cookies and cream each earn eight percent (8%) of the vote.
Six percent (6%) prefer mint chocolate chip, and another four percent (4%) choose coffee flavored ice cream. Seventeen percent (17%) prefer some other flavor not mentioned in the survey.
While men put vanilla at the top of the list, women do the same with chocolate.
While white adults prefer chocolate to vanilla 24% to 19%, black adults prefer vanilla by a 43% to 14% margin.
The national survey of 800 Adults Who Eat Ice Cream was conducted on July 7-8, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence.
Among adults who eat ice cream more than once a week, 28% pick vanilla while 22% like chocolate more. Those who eat ice cream only occasionally are torn between the two popular flavors.
Most ice cream eaters (78%) usually buy it at the store and eat it at home rather than go to an ice cream parlor. Seventeen percent (17%) would prefer going to an ice cream parlor for their treat.
American pizza-eaters rate Pizza Hut number one among pizza chains, closely followed by Papa John’s. But nearly one-out-of-five adults say they rarely or never eat pizza no matter who makes it.
In a showdown among the top three fast-food hamburger chains, Americans prefer Wendy’s over McDonald’s and Burger King.
When it comes to coffee, 23% of coffee drinkers say they are more likely to buy it from Starbucks , while 22% each opt for either a convenience store or a local coffee shop. Fourteen percent (14%) get their coffee from Dunkin' Donuts, and 15% say they purchase it somewhere else.