The FINANCIAL -- SAN
FRANCISCO, CA, May 11, 2011 -- Women Impacting Public Policy (WIPP), a
non-partisan organization that advocates for issues affecting the
health of small businesses, will be leading a coalition of small
business advocates around the country to further the Small Business
Saturday movement.
Small Business Saturday, which falls between Black Friday and Cyber Monday, is a national movement to drive consumers to shop at local merchants during the heaviest shopping weekend of the year. American Express, the founding sponsor of Small Business Saturday, created the movement in response to small business owners' most pressing need: more demand for their products and services.
To expand the reach and impact of Small Business Saturday, WIPP and its partners have created the Small Business Saturday Coalition(SM). The coalition's mission is to inspire business owners and communities across the country to embrace Small Business Saturday and get the word out about the importance of shopping at small, independently owned businesses. In addition to involving more than 50 existing partner organizations, WIPP will recruit additional coalition members – both for-profit and non-profit organizations – who have an interest in supporting independently owned small businesses in their communities.
The impact that "shopping small" has on local communities is profound: for every $100 spend at a locally owned small business, $68 returns to the community through taxes, payroll and other expenditures, according to Civic Economics. Additionally in the last 10 months, 93% of the jobs created were by small businesses, according to Automatic Data Processing, Inc.
"We are proud to be taking Small Business Saturday to the next level by leading a community of likeminded small business advocates," said Barbara Kasoff, President of WIPP. "We will mobilize our base, which are the small business advocates, owners and consumers in local communities around the country to encourage and promote small business shopping and to rally local communities to support local businesses on November 26th."
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