The FINANCIAL -- The
Ritz-Carlton Hotel Company, L.L.C. announced its collaboration
with luxury automotive brand, Mercedes-Benz in China to offer exclusive
benefits to members of Ritz-Carlton’s frequent stay program – The
The collaboration will give Ritz-Carlton Rewards members access to exclusive Mercedes-Benz benefits and will enhance the relationship the brand enjoys with its luxury customers in China. As Marriot Internatiional reported, Mercedes-Benz will have the opportunity to introduce its cars to Ritz-Carlton guests in China.
Victor Clavell, Vice President, Asia for The Ritz-Carlton said: “The relationship with Mercedes-Benz in China is a perfect collaboration of two like-minded luxury brands. It marks the beginning of an exclusive relationship which will give Ritz-Carlton Rewards members in China an opportunity to experience extraordinary benefits and for customers of Mercedes-Benz to discover the exceptional service of The Ritz-Carlton.”
Ritz-Carlton Platinum Rewards members will receive complimentary access to the Mercedes-Benz VIP Lounge and Airport limousines in Beijing and Shanghai. Rewards Members will have the opportunity to attend events such as Fashion Week, Auto Shows and Art Fairs sponsored by Mercedes-Benz.
Customers of Mercedes-Benz in China who are also Ritz-Carlton Rewards members, will also receive an upgrade to a suite when booking Club level accommodations at Ritz-Carlton hotels in China where available. Platinum Rewards members will be given access to complimentary chauffeured city-centre-wide transportation in an S-Class Mercedes-Benz. Meanwhile, guests will be able to view the S-class Mercedes-Benz at any of The Ritz-Carlton Hotels of China.
The Ritz-Carlton Rewards is a loyalty programme that recognizes its members looking for a broad range of unique travel experiences.
Currently, these include Abercrombie & Kent members-only tours in locations such as China, Turkey and Egypt; special customer events and a half-day personal shopping experience with fashion experts at Neiman Marcus and Bergdorf Goodman featuring a private consultation, fashion presentation, lunch, facial and make-up application.
Another special opportunity for members will be four-day photography workshops with National Geographic’s renowned photographers at Ritz-Carlton hotels and resorts in locations such as San Francisco and Miami.
Members can also redeem points for flights on 30 of the world’s major airlines and luxury cruise lines, including Crystal Cruises, The Yachts of Seabourn and Silversea.
“No other luxury hotel company comes close to providing such a full range of opportunities to earn and redeem points and experience some truly exceptional and exotic adventures,” said Victor Clavell.
“We have already brought together some of the most exclusive names in travel and retail including world class travel provider Abercrombie and Kent; National Geographic Expeditions photography workshops; and Neiman Marcus, one of the top luxury retailers in the U.S. This is just the beginning. We will continue to enhance relationships with global brands to offer our members the very best in customized and one-of-a-kind memorable experiences.”