The FINANCIAL -- DoubleTree by Hilton today announced an online and social media campaign that connects the travel industry's most prominent "tree" brand with one of the most-talked-about movies of this spring. 

Universal Pictures and Illumination Entertainment's animated adventure Dr. Seuss' The Lorax arrives in theaters March 2 and DoubleTree by Hilton is celebrating the film with two unique travel sweepstakes inspired by eco-travel from now through April 29, 2012.  No purchase is necessary.

Acording to Hilton Worldwide, the Tip Tree Sweepstakes includes weekly movie and tree-planting prize packs with a grand prize of a 2-night vacation including hotel accommodations, transportation and airfare for two to any U.S. and Canadian DoubleTree by Hilton hotel destination.

From the creators of Despicable Me and the imagination of Dr. Seuss comes the much anticipated feature Dr. Seuss' The Lorax, a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope.  The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams.  To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.

Both sweepstakes are open only to legal residents of the U.S. and Canada, who are of legal age of majority in their place of residence.  Other terms and conditions may apply.

DoubleTree by Hilton is a proud member of the Hilton Worldwide portfolio of hotels.  Hilton Worldwide is the first major multi-brand hospitality company to make sustainability measurement a brand standard and recently earned ISO 9001 and 14001 certifications for quality and environmental management - one of the largest volume certifications awarded for commercial buildings. 

As part of that standard, Hilton Worldwide-branded properties commit to continuous improvements to their overall sustainability results each year.  In 2010 alone, the company saved more than $74 million in utility costs through a 6.6 percent reduction of energy use; 7.8 percent reduction of carbon output; 19 percent reduction of waste output; and 3.8 percent reduction of water use.  Hilton Worldwide's global giving is currently focused on creating vibrant and sustainable communities wherever they operate.

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