The FINANCIAL -- It’s worth running to catch this
Aloft is touring with two of the hottest up-and-coming music acts in the country, Mat Kearney and Carolina Liar. And by snapping pics of one of the two rockin’ Aloft tour buses, you could win 15 nights at Aloft hotels – along with VIP tickets to see Mat Kearney open for Train, and Carolina Liar open for Kelly Clarkson and The Fray.
Aloft is the sizzling “style at a steal” brand from Starwood Hotels & Resorts Worldwide that has rocked the world since its 2008 debut. By fusing music, pop culture, and hospitality, Aloft continues to top the industry charts. Aloft will open hotels in nearly every corner of the globe in 2012, including China, India, and parts of South America and Europe.
“Aloft has always connected guests with great new music and the people making it, and we’re gratified to do it again with ‘snap, spot, win,’” said Brian McGuinness, Starwood’s Senior Vice President of Specialty Select Brands for Starwood. “We also love supporting emerging talents like Mat Kearney and Carolina Liar any way we can, and we’re excited to get on the road with them.”
As Starwood Hotels & Resorts Worldwide reported, on his recent album, Young Love, Nashville singer-songwriter Mat Kearney’s “evolution continues with more robust melodies and deeply personal lyrics,” wrote Relevant magazine, which praised him for “his unique fusion of acoustic pop and spoken word.”
A South Carolina native backed by an all-Swedish band, Carolina Liar released its acclaimed debut album, Coming to Terms, in 2008. Highly anticipated followup Wild Blessed Freedom, produced by European hitmaker Max Martin, was released in 2011.
Creating a world stage for emerging talent, Aloft recently announced a bigger-than-ever roster for its global “Live at Aloft Hotels” performance series. Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have living-social brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point. Aloft's social guest experience, with the buzzing re:mix lounge and w xyz bar, have also earned select hotels within the portfolio designations in TripAdvisor's 2012 "Top 10 Trendiest Hotels in the US" rankings.