The FINANCIAL -- This
Fall, Marriott Rewards is launching the largest ad campaign in the
program’s history.
The campaign includes in-home advertising in some of the country’s most popular publications and out-of-home advertising in major Airport s across the US and Asia Pacific.
The new campaign features stunning images of Marriott Rewards vast portfolio of hotel brands from Lifestyle brands, such as the Autograph Collection, to modern essentials, such as Courtyard by Marriott. The ads focus on educating members on the expansive breadth of the 13 brands representing 3,700 hotels around the world where Marriott Rewards members can earn and redeem points.
“Many of our members can only name a few of the brands that participate in Marriott Rewards. We find that people are surprised there are so many different types of brands where they can earn and redeem points in the program,” said Ed French.
Marriott Rewards - Lifestyle AdMarriott Rewards participating brands include: JW Marriott, EDITION, Autograph Collection, Renaissance Hotels, AC Hotels by Marriott, Marriott Hotels & Resorts, Courtyard by Marriott, Fairfield Inn & Suites by Marriott, SpringHill Suites by Marriott, Residence Inn by Marriott, TownePlace Suites by Marriott and Marriott Vacation Club. Members can also earn and redeem points at Marriott Rewards’ exclusive luxury hotel partner, The Ritz-Carlton.
The ad campaign was created for Marriott Rewards by the New York office of mcgarrybowen.
Marriott Rewards has no blackout dates and members can earn and redeem points at more than 3,600 Marriott International hotels around the world. As Marriott International reported, members can also redeem points for frequent flyer miles, cruises, car rentals and more.
Marriott Rewards won the Freddie Award for “Best Hotel Rewards Program in the Americas” five years in a row and the 2011 and 2010 Frequent Travel Award for “Best Hotel Rewards Program”. It has been named best hotel rewards program by the readers of Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines.
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