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Thursday, April 24, 2014
News Making Money

The "Air France Experience" receives Strategy award

09/12/2012 20:39 (500 Day 11:42 minutes ago)

The FINANCIAL -- The "Air France Experience", an exclusive Street Marketing operation organized last June with the agency Wellcommunication in Toulouse, was awarded the Strategy prize on 5 December.

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On the occasion of the inauguration of the regional base in Toulouse in June, Air France launched a unique experience in the Pink City to win air tickets and other gifts. For a week, the people of the Midi-Pyrénées region were invited to go to a place kept secret at first and then revealed on the Air France Facebook page. Once there, participants were able to discover the destinations served by Air France from Toulouse in an original way. Sitting in the street on sun loungers, a wireless headset on their head, these passengers experienced a virtual flight simulation over the new destinations.

As Air France said, this operation was a double success: firstly virtual, creating a buzz on the social networks, then real, by offering a fun and much appreciated experience. Two hundred people took part in the event, which was attended by tens of thousands of spectators.

 

 

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Politics
“The former Yugoslav Republic of Macedonia”: presidential election and early parliamentary elections

23/04/2014 16:38 (15:43 minutes ago)

The FINANCIAL -- A 14-member delegation of the Parliamentary Assembly of the Council of Europe (PACE), led by Stefan Schennach (Austria, SOC), will travel to “the former Yugoslav Republic of Macedonia” from 25 to 28 April to observe the conduct of the presidential election (2nd round) and the early parliamentary elections, alongside observers from the OSCE’s Parliamentary Assembly and Office for Democratic Institutions and Human Rights (ODIHR), according to PACE.

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