The FINANCIAL -- During Winter,
Air France revives its tradition of poster designer and launches a new
series of menus, to discover and collect on board Business, Premium
Economy and Economy classes.
In an aim to symbolize the diversity of its network, travel and destinations around the world, Air France has reproduced the illustrative style which has been one of the Company's strong visual signs since its creation.
The illustrations have all been conceived on the same principle: a fun, short allusion to the city, supported by bold graphic patterns, bright colours and a modern, assertive poster design. As Air France reported, the simplicity of the visuals creates a link between the past and contemporary inspirations.
San Francisco, Nice, Berlin, to name but a few. A series of 25 destinations has been designed and adapted for the different travel classes, like collectible invitations to travel. After a few months, the illustrations will be renewed to reveal new destinations "by Air France". In this way, Air France remains loyal to a collector tradition characterizing the menus distributed on board.