The FINANCIAL -- IHG, the world's largest hotel group by
number of rooms, is honored to announce that the Holiday Inn brand
ranked “Highest in Guest Satisfaction Among Mid-Scale Full Service Hotel
Chains” in the J.D. Power and Associates’ annual North America Hotel
Guest Satisfaction Index StudySM for the second year in a row.
“This tremendous and prestigious honor is the result of hard work and dedication by Holiday Inn brand team members across our portfolio and we want to thank them for their commitment to delivering such a high level of service to each and every guest,” said Jim Anhut, senior vice president, Americas Brand Management, IHG. “The Holiday Inn global brand relaunch has propelled the brand, helping make us a favorite of leisure and business travelers alike. We are continually committed to delivering a high level of guest satisfaction, and the Holiday Inn brand’s leadership position in the industry is further demonstrated by having received the highly acclaimed J.D. Power and Associates’ Award two years in a row.”
To receive the highest satisfaction ranking, the Holiday Inn brand outperformed all other hotel chains in their respective categories, scoring highest in overall guest satisfaction, as determined by seven key measures: reservation; check-in/check-out; guest room; food and beverage; hotel services; hotel facilities; and costs & fees. The 2012 North America Hotel Guest Satisfaction Index Study is based on responses gathered between August 2011 and May 2012 from more than 61,700 guests from the United States and Canada who stayed in a hotel between June 2011 and May 2012.
As the InterContinental Hotels Group said, this year, the Holiday Inn brand family is globally celebrating 60 years of innovative firsts. From the first roadside motel in 1952 to the recent completion of a $1 billion global refresh, the Holiday Inn brand has transformed the hospitality industry with its innovative and modern approach to guest services and continues to evolve to meet the needs of its guests. The Holiday Inn global brand refresh was the largest brand relaunch ever in the history of the hospitality industry, and includes a renewed focus on quality, improved arrival and welcome features, enhanced bedding and showers, a "Stay Real" service culture and a new and up-to-date look, including a redesigned logo and signage. The reinvigoration embraced the brand’s traditional values yet has made the brand relevant for many years to come.
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