The FINANCIAL -- US Airways announced that John Gustafson has
been named vice president, eCommerce, Mobile and Distribution. In this
new position, Gustafson will oversee the company's online channels, third-party travel agencies and global
Gustafson will remain based in Tempe and continue to report to Andrew Nocella, senior vice President, Marketing and Planning. He recently started his new position. "John is a proven leader who brings a wealth of online distribution experience to US Airways," said Nocella. "With the growing importance of eCommerce to our revenue stream, we are pleased that he will lead our work to create products and services designed to increase revenue during all stages of the travel experience before, during and after flight, regardless of the medium used to book the travel transaction including traditional desktop, smartphone, or tablet technology. These ancillary sales opportunities, beyond the initial booking phase, include GoGo WiFi and Choice Seats on an iPhone application."
As US Airways said, Gustafson began his career with US Airways in 2010 as Director-Distribution Strategy and most recently served as Managing Director, eCommerce, Mobile and Distribution. During his tenure, he led US Airways' mobile efforts, including launching the airline's current mobile website and coming iPhone/Android applications. Gustafson also championed the design and user experience strategy across all digital channels and has initiated new distribution strategies that have delivered significant annual cost savings to US Airways. He led the use of the US Airways internal usability and design team, which has improved the customer experience across all channels, particularly by launching improved and more tablet/mobile-friendly designs on the web, mobile and kiosks. Through his negotiation of new agreements with online travel agencies, Gustafson delivered significant distribution cost savings to US Airways. In addition, he initiated new distributions strategies, which has driven usairways.com channel share to an all-time high. The channel share improvements deliver millions of dollars in distribution cost savings while increasing the opportunity to drive incremental ancillary revenue.
Prior to joining US Airways, Gustafson spent 12 years in positions of increasing responsibility at Northwest and Delta Air Lines, most recently as director, Distribution and Internet Strategy.
Gustafson earned his Bachelor of Science in Business, with honors, from the University of Minnesota Carlson School of Management.