The FINANCIAL -- Starwood hotels & Resorts
Worldwide, Inc. will debut its W hotels brand in the Netherlands with
the new W Amsterdam, scheduled to open in Autumn 2015, according to Starwood hotels & Resorts
Owned by STAG Europe (Grafenau) BV, the hotel will be located on the prestigious Dam Square in the heart of Amsterdam, behind the Royal Palace and just steps from the city’s iconic canal district with its vibrant restaurants, bars and nightlife scene.
Redefining luxury with its innovative design, signature amenities and unique style, W Amsterdam will provide an integrated contemporary lifestyle experience with 169 stylish guestrooms, including 10 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). Upon entering the hotel, guests will be elevated directly to the rooftop, where they can check-in and enjoy a cocktail in the W Living Room (W’s take on the staid hotel lobby where guests can mix and mingle). Guests and locals alike will delight in W Amsterdam’s rooftop restaurant and destination bar, which will provide unrivalled views over Dam Square and the city lights, according to Starwood hotels & Resorts
An ideal venue, W Amsterdam will also offer 480 square metres of ultra-modern meeting and event space, including two Great Rooms and two smaller meeting rooms. In addition, W Amsterdam will boast FIT state-of-the-art fitness centre and WIRED 24-hour business centre.
Guests will be treated to the W brand’s iconic Whatever/Whenever service philosophy that provides guests with whatever they want, whenever they want it, as long as it’s legal. W Amsterdam will also boast a full calendar of exclusive W Happenings that showcase what’s new and next in design, fashion and music to guests and local trendsetters alike.
W Amsterdam will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture, according to Starwood hotels & Resorts
Worldwide, Inc. The building will be re-imagined by award-winning practices OFFICE WINHOV of Amsterdam and Tel Aviv-based BK Architecture, including full restoration of historical elements combined with a new, contemporary design.
Following the successful debuts of W hotels in Istanbul, Barcelona, St. Petersburg, London, Paris, and most recently Verbier, W Amsterdam will become the seventh W Hotel in Europe joining a portfolio of 45 W hotels around the world and more than 20 in development, according to Starwood hotels & Resorts