| JetBlue Airways Introduces 'I Heart Blue York ' |
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09/02/2011 16:59 (466 Day 18:10 minutes ago) | |||||
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The FINANCIAL -- New York-based JetBlue Airways (Nasdaq: JBLU), in partnership with Empire State Development (ESD), on February 8 immortalized its hometown status with the unveiling of an Airbus A320 aircraft, aptly named "I HeartBlue York," featuring the airline's co-branded trademark with New York State's iconic I LOVE NEW YORK tourism campaign and logo.
The newly branded aircraft was revealed to hundreds of crewmembers at JetBlue Airways' home base at New York's John F. Kennedy International Airport by CEO Dave Barger.
"JetBlue's ceremonial first flight from JFK to Buffalo more than 10 years ago focused on driving tourism and business and delivering the best value and service in the skies across the Empire State," said Dave Barger, chief executive officer of JetBlue Airways. "Today's livery reminds us not only of our beginnings, but also of our future and our commitment to our home state as we begin a new decade of service to become Americas' Favorite Airline. New York is at the heart of JetBlue and JetBlue is at the heart of New York."
"JetBlue is an important economic engine for New York State," said ESD Executive Director Peter Davidson. "In 2009, the tourism industry generated $46 billion in spending, which resulted in over $6 billion in state and local taxes and supported more than 660,000 jobs. JetBlue's commitment to providing high quality, competitive airfares throughout New York helps to support continued economic growth in the state. In addition, the newly branded aircraft demonstrates the powerful marketing, sponsorship and branding opportunities created by the JetBlue and I LOVE NEW YORK partnership. Keep an eye out for co-marketing promotions, fare sales and I LOVE NEW YORK content on JetBlue seatbacks. We hope that the newly branded aircraft will encourage people to discover all that New York has to offer."
According to JetBlue Airways , in addition, short films to promote tourism for New York State will be shown on JetBlue's in-flight seatback program this month. In partnership with ProMotion Pictures, New York State's iconic tourism campaign worked with teams of students at New York University's Tisch School of the Arts Graduate School of Film to create the films. The project had two goals: to support the arts in New York in recognition of the 50th anniversary of state funding for the arts and to create unique, branded entertainment for New York State tourism.
"JetBlue's ceremonial first flight from JFK to Buffalo more than 10 years ago focused on driving tourism and business and delivering the best value and service in the skies across the Empire State," said Dave Barger, chief executive officer of JetBlue Airways. "Today's livery reminds us not only of our beginnings, but also of our future and our commitment to our home state as we begin a new decade of service to become Americas' Favorite Airline. New York is at the heart of JetBlue and JetBlue is at the heart of New York."
"JetBlue is an important economic engine for New York State," said ESD Executive Director Peter Davidson. "In 2009, the tourism industry generated $46 billion in spending, which resulted in over $6 billion in state and local taxes and supported more than 660,000 jobs. JetBlue's commitment to providing high quality, competitive airfares throughout New York helps to support continued economic growth in the state. In addition, the newly branded aircraft demonstrates the powerful marketing, sponsorship and branding opportunities created by the JetBlue and I LOVE NEW YORK partnership. Keep an eye out for co-marketing promotions, fare sales and I LOVE NEW YORK content on JetBlue seatbacks. We hope that the newly branded aircraft will encourage people to discover all that New York has to offer."
In addition, short films to promote tourism for New York State will be shown on JetBlue's in-flight seatback program this month. In partnership with ProMotion Pictures, New York State's iconic tourism campaign worked with teams of students at New York University's Tisch School of the Arts Graduate School of Film to create the films. The project had two goals: to support the arts in New York in recognition of the 50th anniversary of state funding for the arts and to create unique, branded entertainment for New York State tourism.
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