The FINANCIAL -- Dow Jones and the Cass Business School, part of City, University of London, on November 13 announced the launch of a series of digital CEO masterclasses.
With registration beginning today and classes starting in January, the programme is designed to meet the growing need for high quality and affordable post-secondary education for aspiring professionals and business students around the world.
Lessons in Leadership – CEO Masterclasses in Strategy is a digital course featuring the insights and perspectives of the world’s leading global business leaders, combined with a cutting edge Cass curriculum, according to Dow Jones.
The course is based on in-depth interviews with the world’s leading CEOs conducted by William Lewis, the CEO of Dow Jones and Publisher of The Wall Street Journal.
Participating business leaders include:
Inga Beale, CEO of Lloyd’s
Richard Edelman, CEO of Edelman
CP Gurnani, CEO of Tech Mahindra
Jo Ann Jenkins, CEO of AARP
Joe Jimenez, CEO of Novartis
Muhtar Kent, Chairman and former CEO of The Coca-Cola Company
Anthony Pratt, Executive Chairman of Pratt Industries and Visy Industries
Sir Martin Sorrell, CEO of WPP
Barry Stowe, Chairman and CEO of Prudential’s North American business unit
"Creating this course has been a fascinating insight into what it takes to lead a modern global business. If there is a secret formula for success, I would say CEOs with a strong sense of purpose and ambition tend to win the day,” said Mr. Lewis. “This lessons-in-leadership course will be valuable to all business people planning to reach the top.”
Professor Marianne Lewis, Dean of the Cass Business School, said: “We passionately believe that everyone, everywhere has the right to high quality, affordable higher education. Constant learning is essential to success, whether you are hoping to improve your career prospects or even start a new business venture.”
Peter O. Price, managing partner of Lessons in Leadership, added: "We are really encouraged by the response of companies and organizations who have expressed a genuine desire to share with their ambitious teams these lessons learned by world leaders.”
The first of a possible series of Lessons in Leadership courses will involve nine individual masterclasses. Students who register will receive a free subscription to The Wall Street Journal during the 16-week course. Students who successfully complete the course will receive a Cass Business School certificate.