The FINANCIAL -- JetBlue, the airline that changed in-flight entertainment forever when it first put live television at every seat, on January 11 announced its latest onboard enhancement: always-free and speedy Wi-Fi connectivity on every aircraft from the departure gate to the arrival gate.
JetBlue’s Fly-Fi, which clocks in at broadband speeds beating sluggish and pricey Wi-Fi offerings onboard other carriers, keeps customers connected with an Internet experience similar to what they have at home, including the ability to stream video and use multiple devices at once. The service enables JetBlue to deliver Amazon Video streaming entertainment to customers onboard to their personal devices, as well as web surfing and chatting on favorite messaging apps.
First introduced in December 2013 on a single aircraft, JetBlue has expanded Fly-Fi, recently completing installation on its entire fleet of 227 Airbus A320s, A321s and Embraer 190s. During this time, Fly-Fi has become one of JetBlue’s most popular features, joining other customer-favorites like free DIRECTV at every seat, all-you-can-eat name-brand snacks, and the most legroom in coach, according to JetBlue.
“It’s 2017 and our customers expect to be connected everywhere, whether that be from the comfort of their sofa or 35,000 feet above it.” said Jamie Perry, vice president of marketing, JetBlue. “That’s why we’re so proud that JetBlue is now the only airline to offer free, high-speed Wi-Fi, live TV and movies for all customers on every plane.”
Another First: Gate-to-Gate Connectivity
JetBlue continues to set its experience ahead of other airlines by becoming the first in the U.S. to offer gate-to-gate internet connectivity on every aircraft. Gate-to-gate Fly-Fi eliminates the need to wait until reaching cruising altitude to get connected. Instead, customers can email, surf, stream, tweet and shop from the moment they board until they reach the arrival gate.
Endless In-Flight Entertainment on JetBlue
With access to fresh and free content in and out of Fly-Fi coverage areas, JetBlue’s entertainment portal “The Hub” offers customers the ability to read, watch, buy and learn while onboard. The newest content partner in The Hub is Vox’s premiere technology and culture platform, The Verge, which reaches people curious about the future.
Customers can also use Fly-Fi’s high-speed connection for true Internet streaming of Amazon Video on their personal devices or shop on Amazon.com to earn three TrueBlue points for every dollar spent on every purchase.
Fly-Fi builds on JetBlue’s existing in-flight offerings offered on seatback televisions and personal devices:
36 channels of free DIRECTV on E190 and A320 aircraft and 100-plus channels on A321 aircraft
100-plus channels of free SiriusXM fleet-wide
Free Hollywood blockbusters on seatback televisions
Newly added audio/visual on-demand (AVOD) on A321 touchscreens at every seat, allowing customers to choose and control playback of nearly 30 curated movie selections including the latest Hollywood blockbusters and JetBlue crewmember picks
Curated video from Amazon, PureWow, and more on the JetBlue TV channel