The FINANCIAL -- All Media Baltics’ Pay TV subscribers will be able to enjoy the broadcaster’s channel package in HD quality, including its original premium TV channels, at 5 degrees East, following a multi-year capacity agreement announced by SES.
Under the agreement, All Media Baltics will use several transponders of satellite capacity on ASTRA 4A to distribute its five original channels and its pay TV channel package to the Baltics, which includes movies, entertainment, and sports.
All Media Baltics was created in October 2017 after Providence Equity Partners acquired all of the media and Pay TV companies of Modern Times Group in the Baltics, which was already relying on SES for delivery of its TV package at 5 degrees East. With this agreement, All Media Baltics ensures continuity for audiences and leverages the wide reach of SES’s prime orbital position over the Nordic and Baltic region: SES reaches 1.73 million TV homes in the Baltics at that slot, representing 65% of all TV homes in the market, according to SES.
“Not only do we provide premium DTH services, but we are also in the best position to bring high definition content to TV households in the Baltics, as we serve 78% of HDTV homes in the region via our satellites,” said Håkan Sjödin, Vice President, Sales Nordic, Baltic and Eastern Europe at SES Video. “We are very pleased to support All Media Baltics with its DTH needs in high definition and we look forward to helping them continue to grow.”
“TV entertainment requires high quality content and also reliable broadcasting services in order to satisfy our viewers,” said Arvils Kupris, COO All Media Baltics. “SES has a track record of providing top-quality broadcasting services. We are confident that the company will help us continue entertaining our audience in the best possible way and to ensure premium quality services.”