Every single marketer nowadays knows that no online business can survive without proper SEO optimization. SEO is more than a buzzword in this age, and you will find all the top business blogs filled with so much information about this topic.
But the problem with doing SEO is that you cannot start doing it yourself unless you have enough time, patience, and adequate skills. Gone are the days when SEO was all about stuffing keywords here and there on a page.
How can you optimize your websites for SEO even if you don’t have free time and proper skills for doing it? The best option you have is hiring an SEO agency. But hiring an agency doesn’t mean that you will get amazing SEO results right away. So here are the four things that you must know before hiring an SEO agency!
The SEO Approach
The approach of doing SEO matters a lot in this fast-paced world of digital marketing. Traditionally, you can divide SEO into three main branches: On-Page SEO, Off-Page SEO, and Technical SEO. You should know the basics of all these three branches before hiring any SEO agency.
With adequate know-how of these three branches, you can ask your SEO agency you hire to work on the single or all three aspects. This way, you are more aware of how much time and resources it will take to optimize your website for the web. Remember that the best SEO company in Brisbane or anywhere in the world will provide you this basic knowledge before taking on your project.
How They Adopt
Adopting the SEO strategy is the next important thing after deciding the branch of SEO on which you want to focus. For example, if an SEO company is proposing that they bring amazing results within a month, they might be working using the Black Hat SEO techniques.
You have to ensure that the agency you hire uses approved and proven strategies like Local SEO optimization to ensure that you get long-lasting results.
Tracking The Progress
One of the main reasons digital marketers are obsessed with SEO is that it makes tracking progress so much easier. You don’t have to guess your progress, as you can easily track all your SEO achievements.
Your agency must have a verified portfolio of the results it has brought for its clients. So before you hire an agency, you should ask them how they track their clients’ progress. This way, you can ensure that your SEO agency is focused on getting work done instead of making blatant claims.
The bitter truth is that SEO cannot bring instant results, unlike PPC Ad campaigns. If you have to claim top positions in SERPs and want to keep enjoying the results of your SEO efforts, you have to spend time doing SEO first – which is a tedious task without a doubt!
Do ask your agency about how they discuss the timeframe with their clients and whether they can bring some results in the given deadline or not.