It is estimated that the global online gambling and casino industry generated 262 billion U.S. dollars in 2019. The Covid-19 pandemic was a blessing to the sector as it grew by 13.4% in 2020 compared to the previous year. Norway is among the European countries that have taken huge strides in the online gambling industry, as evidenced by multiple sites in the country.
However, the online gambling industry in Norway ten years ago is not what we have today. What are the changes that have taken place, and what are the trends dominating the sector? According to our expert Benjamin Reppersen (check profile) here gambling trends to watch in Norway in 2021:
eSports betting is taking off
Competitive gaming has been with us for many decades but betting on such events is a recent thing. The first eSports event was held in the 1970s, but it has now grown to become a million-dollar industry, with estimations showing that it might reach 1.3 billion USD in revenue by 2025.
The Covid-19 pandemic was a blessing to the eSports sectors as physical sporting activities were limited. Norwegians had limited options, and eSports was one of them. There was also a spike in the number of online players as people had a lot of free time on their hands.
eSports is expected to continue growing as more organizations are formed and signing players from different parts. Some of the most popular games that professional gamers play on eSports are FIFA and Call of Duty.
Bonuses and promotions
The Norwegian online gambling sector has hundreds of sites. The cutthroat competition evidenced in this sector calls for different online gambling platforms to develop marketing techniques that will help them stand out from the rest.
Bonuses and promotions are very efficient when it comes to attracting new users and retaining the existing ones. No deposit bonus-an offer where players are rewarded for just creating an account with a casino is one of the most famous in Norway. The casino bonus uten innskudd resource, which lists the best no deposit casinos in Norway, has helped many Norwegian players land the best offers.
Internet users are already used to such promotions and will thus avoid those sites that do not offer the same. Such players also sign up for newsletters and follow the Norwegian casinos on social media to get the latest offers.
One of the things that were lacking when online casinos were introduced is the socializing factor. However, the introduction of live dealers now allows gamblers to experience an environment as if they were in a land-based casino.
Players can now enjoy table games such as Baccarat and Blackjack, just like what happens in physical casinos. Some of these casinos also allow players to play against each other instead of gaming against the machine. Some online casinos also have chat options where players can send messages or even exchange ideas and interact.
Modern businesses are trying as much as possible to understand their customers and offer products that suit their needs. AI comes into play during KYC to ensure that only eligible players join the Norwegian casinos. Such casinos also use AI to check consumer habits and patterns and send them offers that suit them. For instance, AI can note that player A loves slots a lot and will thus be sending slot offers frequently. Artificial intelligence also comes in as a customer support tool and saves the casinos on staffing.
Virtual reality is one of the technologies that has loads of potential in the gaming sector. VR tools are now becoming more affordable, and it is only a matter of time before they take over. Norwegian players can now visit casinos virtually and ‘interact’ with other gamers through VR headsets. NetEnt is one of the companies ready to adopt the technology and already has a demo for Jack and the Beanstalk slot.
Above are some of the trends that are dominating the Norwegian gambling sector. Gambling online has now become a norm, and those frequenting the land-based casinos are reducing day by day. Casino operators who will fail to observe these trends and change their offerings accordingly are likely to be kicked out.