Trying to raise your company’s profile or promote your brand can seem a little daunting sometimes. After all, there are so many different ways to catch your audience’s attention, yet none of them are actually guaranteed winners. In fact, some companies have spent thousands on advertising campaigns that have somehow failed to hit the spot.
Here we explore some fundamental marketing options that you may have overlooked, and highlight why these can really work if they are utilised correctly.
1. Social media
In today’s society, nearly everyone has a social media account and if your brand doesn’t have a presence on at least a few platforms, then you will doubtless be losing out.
Social media is cheap, easy to access and use, and can reach a wide audience within seconds. Furthermore, you can use social media management tools that enable you to manage all your social accounts from one platform, streamlining the task of posting on multiple sites.
2. Create a blog
Blogging sites are often free to use and can provide you with a great platform to promote your company and its products in detail.
Make sure you use your blog for more than just promoting, otherwise it will become dull. Write informative articles relating to your business sector or give people an insight into what your company is doing to improve itself.
You can also have guests appear on your blog. This is useful because they will promote their guest slot and along with it, your site. Also, they are likely to offer you a spot on their site in return, further increasing your promotional reach.
3. Email marketing
Contrary to popular belief, email marketing does not mean spamming the living daylights out of your customer base!
Email marketing is, in fact, a powerful and sophisticated tool that can be used to create leads and convert these into sales.
Email marketing can target willing individuals and can genuinely influence their view of your company or product. Using technology, it is possible to tell how many people have opened your emails and how successful your campaign has been in general.
4. Use videos as marketing tools
Video is a powerful marketing tool because it can be informative, entertaining and captivating. You can teach people about your products, inform them about your business, or simply introduce yourself and because it is a moving image with audio, it will likely hold people’s attention.
Social media sites like YouTube and TikTok offer an ideal way of sharing your videos with a wider audience. Furthermore, you can increase your reach and reputation by offering webinars. If you are asking ‘What is a webinar?’ at this point, then it is high time you familiarise yourself with this useful piece of technology. They can help to explain your products and services to others, or you can offer lessons in your area of expertise to increase your visibility.
5. Use SEO effectively
Many companies find SEO a bit daunting to start with but in reality, it is an essential part of any company’s online marketing strategy.
Learning SEO or hiring an SEO specialist will benefit your company immeasurably. This will help you create content that is both enjoyable for humans and heaven for search engines.
Whatever your company’s goals, these are just some of the highly adaptable options available to you when it comes to promoting your products or services. However, they particularly excel for their simplicity and cost-effectiveness.