Whether you are starting your business or running one, an online presence is essential. Research shows that about 97% of people find businesses online. The year 2020 has brought about a lot of changes. In the wake of the coronavirus pandemic, digital marketing has become more important than ever before. However, just like many other things in life, digital marketing has been changing, and businesses have to keep up with the trends.
Digital Marketing Techniques for Startups
First, understand your audience
As a business owner, one of the most important things you should understand is who your audience is. As a startup, you need to identify your niche, and to do this, you need to relate with your audience. Understand their pains, problems, and priorities. Understanding all these will help you create a message that communicates a message that will compel the customer to purchase your product.
Create a personalized marketing message
Personalize your messages to win your customer’s hearts. When it comes to deciding between two competing products, a customer is likely to purchase the product that speaks to them. It feels nice to see that a message is meant specifically for you. When we talk of personalizing messages, we are not talking about merely printing out the customer’s name. The business is supposed to dig deeper into your customers to understand what they need. Luckily, modern technology allows digital marketers to dig into the data to identify the customers’ needs.
Email marketing
Most marketers had predicted that email marketing would come to an end by 2020. However, it still is an essential part of digital marketing, and it can help your business greatly. According to Steve Olenski from Forbes, email marketing has a return of about 122%, which is by far higher than other digital marketing strategies. A good email should be easy to read, have a catchy subject line, and include a professional email signature. Such an email will help create brand awareness that translates to more traffic on your website and generates leads.
Establish a strong Social media presence
Social media marketing has become an integral part of digital marketing strategies in 2020. Marketers have confirmed the importance of social media to their startups, and how it has helped build their brands. Consistency and relevance, as well as high-quality content in social media, can prove to be difficult for businesses. Luckily, several online tools will guide you when creating content and even help you post your content on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
Consider blogging
Creating more content for your brand through blogging is a great way to expand your reach. Blogging will help you establish credibility for your business. You can use a free or inexpensive website tool to create your website. Posting content just once a week will help increase your brand’s online presence significantly. This presence will help create trust between the customer and your business.
You can decide to either write your blog posts yourself or allow guest bloggers to create content for your brand. Including a call to action in your blog posts for visitors to subscribe and receive emails is a great way to collect leads for your brand.
There’s more to SEO
Understand that content creation and link building is not enough in SEO. Effective SEO involves various crucial tactics, such as initial audit, research, on-page optimization, and link building. Professionals understand what your website requires to get ranked in search results. Therefore, you may want to talk to a managed SEO services provider to get better SEO ranking.
AI-based marketing
Over the last few years, there has been a tremendous advancement in AI and the number of businesses using AI-powered technology in their marketing strategies. AI technology is behind voice search and smart assistants. AI has also taken up the bulk of marketing work, allowing business owners to concentrate on strategy. It is, however, important to remember that the human aspect of marketing is vital.
Therefore, AI technology should only be used to enhance the existing marketing strategies but not to replace the people behind marketing.
Bottom Line
These unpredictable times have reminded us of how important digital marketing is to the success of any business – whether small or big. However, although marketing trends often change, it is clear that understanding your audience and communicating with them efficiently remains on top of the ladder. What’s more, content marketing will remain to be a huge part of digital marketing for a long time to come.
