The FINANCIAL — Seventy percent (70%) of adults think concert ticket prices are too high, and only 35% say they have attended a music concert in the last year.
Most adults (62%) have not attended a concert in the past year, according to a new Rasmussen Reports telephone survey.
Just one percent (1%) say concert prices are too low, while 18% believe the price of tickets is about right.
Concerns about ticket price are consistent with findings in February, when 67% of adults who attend concerts said tickets are too expensive.
Thirty-seven percent (37%) of all adults say they are not willing to spend more than $25 for concert tickets, while 35% more cap the price at $50. Twelve percent (12%) mark $75 as their maximum, while 10% are willing to spend $100 or more.
The survey of 5,000 Adults was conducted on July 11-12, 2010 by Rasmussen Reports. The margin of sampling error is +/- 1.4 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
Forty-two percent (42%) say performers most influence the price of concert tickets. Twenty-one percent (21%) think the venue has the most influence over the price, and 17% blame the ticket service.
As far as where they buy tickets, 42% of adults say they mainly use the Internet. Twenty-two percent (22%) most frequently buy tickets at the box office, while seven percent (7%) make most of their ticket purchases over the phone. Another seven percent (7%) use a ticket broker. Five percent (5%) buy their tickets some other way, and 17% never buy them at all.
Half (50%) of adults who make over $100,000 a year say they have attended a concert in the last year, the highest level of attendance among all demographics. Those under 50 are slightly more likely to have attended a concert than their elders.
Women are more likely than men to think concert ticket prices are too high.
Americans also feel movie tickets are too expensive, and last year, many reported that ticket prices kept them from attending professional sporting events.