The FINANCIAL — There is an exciting sound bringing consumers into Taco Bell this spring- free music from Mountain Dew.
Through June 26 or while supplies last, consumers visiting participating Taco Bell locations can purchase a large fountain cup that features a quick response (QR) code which, when scanned by the QR reader on their smartphones, allows them to download free music and videos from Mountain Dew Green Label Sound, the program dedicated to showcasing emerging recording artists. Ten different Green Label artists – one per week – will be featured during the course of the promotion, according to the Pepsico.
"The Mountain Dew Free Music cup is a perfect example of the kind of creativity we deliver to our retail partners in the quest to drive added value to their business," said Margery Schelling, Chief Marketing Officer, PepsiCo Foodservice. "The use of QR technology that lets consumers instantly download that music definitely puts this promotion on the leading edge of innovation."
PepsiCo Foodservice designed the Mountain Dew Free Music cup exclusively for Taco Bell in conjunction with promotional agency TracyLocke. QR and mobile technology for the promotion was developed by GMR Marketing. It is estimated Taco Bell will serve over 60 million "Free Music" cups during the program.
"Green Label continues to be a fantastic platform for breaking new artists," said Hudson Sullivan, Brand Manager, Mountain Dew. "And this cup provides us with a great opportunity to drive fans toward new music."
Mountain Dew is proud to present Green Label Sound, a record label dedicated to shining a spotlight on emerging recording artists. Green Label releases singles that are free for download to music fans everywhere.