The FINANCIAL — Abu Dhabi Duty Free, in partnership with DFS Group, one of the world’s leading luxury travel retailers, has opened a new beauty boutique in Terminal 3 at Abu Dhabi International Airport (AUH), hosting the new and prestige brands of The Estée Lauder Companies.
The new boutique includes M·A·C Cosmetics, Jo Malone London, Editions de Parfums Frédéric Malle, By Killian, Smashbox and Le Labo. The brands join Estée Lauder, Clinique, La Mer, Tom Ford Beauty and Aramis & Designer Fragrances which are already available at the airport.
Each of these prestige brands will be launched with a special activity or promotion. Smashbox will be bringing the photoshoot concept to life with its experiential corner, and Smashbox contouring brushes given out for free with the purchase of two or more products to the first 100 lucky customers. M·A·C Cosmetics will offer Travel Retail exclusives and gifts as tokens of appreciation with the purchase of three or more products, while stock lasts. Luxury British fragrance brand, Jo Malone London, will be launching its limited edition, Star Magnolia Cologne and offering complimentary Hand & Arm Massages. Editions de Parfums Frédéric Malle, a luxury brand that works alongside the world’s best perfumers to transform the outlines for their perfumes into works of art, sold under the perfumers’ own names, will be present for the first time in an airport worldwide. In addition Le Labo, a unisex fragrance and lifestyle brand born in Grasse with a downtown NYC vibe, allows consumers to personalize their scents as creations will also be opening its first airport door worldwide.
Editions de Parfums Frédéric Malle, By Killian and Le Labo will be offering complimentary fragrance consultations at Abu Dhabi Duty Free, during the launch period, according to Abu Dhabi International Airport.
The addition of these luxury brands to AUH’s offer further strengthens the airport’s commitment to continuously enhance its passenger experience. Beauty and Fragrance is one the biggest selling product categories for Abu Dhabi Duty Free,
Daniel Cappell, Acting Chief Commercial Officer at Abu Dhabi Airports, said: “We are excited by this new addition at Abu Dhabi Duty Free, as these leading and popular brands are a testament of AUH’s ability to accommodate passenger’s demands and deliver to their expectations, any time of the day! We are, as always, keen to work with our partner DFS to continuously develop our offers and brands in line with global and local trends, ensuring that Abu Dhabi International Airport is the ultimate travel shopping venue.”
Sue Fox Vice President/General Manager, Travel Retail Europe, Middle East, Africa, The Estée Lauder Companies, commented: “We are proud to be partnering with Abu Dhabi Duty Free, DFS and Abu Dhabi International Airport to introduce this exclusive beauty boutique, featuring several of our newest brands. We are also excited to be introducing Editions de Parfums Frédéric Malle and Le Labo to the Travel Retail channel for the first time. The new boutique enables us to continue to serve the needs of the traveling consumer in a first-class shopping environment.”
Glen Morgan, Managing Director, Abu Dhabi, DFS Group, said: “DFS is proud to partner with Abu Dhabi Duty Free and Estée Lauder to deliver travelers a surprising and delightful shopping experience with the introduction of this exciting new beauty boutique at Abu Dhabi International Airport’s Terminal 3. We’re confident that this curated product offering along with DFS’ signature of exciting in store experiences will engage visitors from across the world with the best of beauty right here in Abu Dhabi.”