The FINANCIAL — Accenture has acquired MOBGEN, an end-to-end digital services company that combines mobility strategy, creativity and technology to deliver solutions that drive engagement for global brands with their customers, employees and partners.
Headquartered in the Netherlands and with offices in Spain, MOBGEN has over 160 employees and develops holistic solutions with a focus on the user experience, for both mobile devices and the Internet of Things (IoT). MOBGEN integrates these solutions with existing systems ready for deployment, and continues to run and maintain them as a service. This includes advanced analytics to provide user behaviour insight, and to analyse valuable data regarding solution performance. Terms of the acquisition were not disclosed, according to Accenture.
Organizations are increasingly under pressure to deliver rapid iterations for advanced mobile and IoT services, and require strong roadmaps, agile development capabilities and scalable solutions to address this. By bringing MOBGEN into Accenture Digital, clients in Europe and beyond will have access to the skills they need to help overcome these challenges.
“The MOBGEN acquisition strengthens and expands the capabilities of Accenture Digital in Europe,” said Marc Huijbregts, Accenture Digital lead in the Netherlands. “Demand for mobility platforms, services and applications is mounting, but as the IoT grows, these need to be built for an increasingly complex range of functions and devices while keeping the user experience in mind.”
Jack Ramsay, senior managing director, Accenture Digital, continued: “To deliver the greatest value, mobility solutions must support overall business strategies, and be wholly integrated with back-end systems to ensure data-driven personalised services can be delivered to users. With their holistic approach and focus on service design, meshing their creative and technology experience to strengthen brand relationships, MOBGEN will help Accenture offer clients across Europe the support they need to match the fast pace of technological change.”
“Being chosen for acquisition by a company with the stature of Accenture is fantastic news for our employees and our clients,” said Ron Vrijmoet, CEO and founder of MOBGEN. “We are still only in the discovery phase of how this mobile revolution will transform the way we live and work, and our clients know that to provide the very best, most exciting customer experiences, the underpinning digital solutions are critical. MOBGEN is and will remain at the centre of this revolution as part of Accenture Digital, offering our existing and new clients access to deep industry expertise and global, scalable service design and technology resources that will help them build ever-stronger relationships with their customers and employees.”
MOBGEN serves clients across a wide range of industries including finance, retail and travel, and has won industry recognition from the Webby Awards, the Red Dot Best of the Best Award, the Dutch Interactive Awards, and the European Business Awards, among others.
Aegon, one of MOBGEN’s first corporate clients, made a significant contribution to the success of MOBGEN and became an important investor in the company. As part of this acquisition, Aegon – who will stay focused on supporting startups – has sold its shares to Accenture, and MOBGEN will now operate as part of Accenture Digital.