The FINANCIAL — Accenture and Adobe on December 10 announced the expansion of their global alliance to create and deliver digital marketing solutions for life science, healthcare, and financial services organizations in North America and Europe. Under a new three-year agreement, Accenture and Adobe will develop technology services and solutions designed to help customers in these particular industries drive greater marketing performance and efficiency.
Accenture and Adobe will create a dedicated team with industry and digital marketing experience, sales personnel, and developers to integrate Adobe Marketing Cloud solutions with digital marketing services from Accenture Interactive, part of Accenture Digital, and apply Accenture’s knowledge of the life science, healthcare, and financial services industries. Accenture will also invest in growing its Adobe practice to deliver digital marketing solutions to clients at scale, according to Adobe.
The joint effort will seek to develop, sell, and deliver solutions that are:
Focused on large-scale content and campaign management
Built to help drive business outcomes primarily for life science companies, healthcare providers, retail banks, and insurance companies
Designed for industry-specific digital marketing performance metrics and to help support compliance with industry regulations
Ready-to-use, scalable, support fast implementation, and provide integration with clients’ existing solutions
Initially available in the United States, Canada, United Kingdom, Germany, and France
Glen Hartman, senior managing director for Accenture Interactive North America, said, “Accenture and Adobe are building on our already strong alliance to establish a landmark in the digital marketing industry. Organizations demand digital marketing solutions that support their markets, can be rolled out quickly, and help drive specific business outcomes. This requires true collaboration and innovation between services and technology providers—the kind of which Accenture and Adobe can provide.”
Matt Thompson, executive vice president, Worldwide Field Operations at Adobe, said, “Working with Accenture at this level is a significant step toward providing tailored versions of Adobe Marketing Cloud solutions that address the unique requirements of specific vertical industries. This is a logical next step in the evolution of Adobe Marketing Cloud as an enterprise software platform to help industries successfully transition to digital.”
Accenture and Adobe are two recognized industry leaders. In November, Forrester Research named Accenture Interactive a leader among global digital experience service providers. Forrester wrote, “Accenture Interactive’s strategy, design, and implementation work is some of the most complex and successful we saw in this evaluation.”1 In October, Forrester Research named Adobe the leader in digital experience platforms stating that “Adobe has established a platform of best-of-breed technologies that support marketing activities.”2
Earlier this year, the two companies provided an example of their capabilities with the introduction of “Accenture Customer Engagement” (ACE), a pay-per-use, cloud-based managed digital marketing service. The digital marketing services and underlying Adobe Marketing Cloud solutions are managed by Accenture Interactive, freeing marketers from integrating and customizing technology and services and employing personnel trained in the solutions.
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