The FINANCIAL — To help global companies implement cross-border multichannel commerce solutions more effectively, Accenture has become the sole global strategic partner of hybris, the world’s fastest-growing commerce platform, according to Accenture, a global management consulting, technology services and outsourcing company.
The agreement will enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.
This alliance combines Accenture's leadership in digital marketing strategy, customer experience, platform management and implementation with hybris’ leading omni-channel software and technology, according to Accenture. The two companies will offer comprehensive multichannel commerce solutions to enterprises in retail, manufacturing, wholesale distribution, telecommunications, media/publishing, software, and gaming.
“As hybris’ global strategic partner, Accenture can help bring the hybris’ omni-channel commerce platform to companies that have struggled to implement worldwide transaction solutions that can be tailored to local country needs,” said Anatoly Roytman, EALA managing director of digital consulting for Accenture Interactive. “Our global presence can reduce the complexity and cost of transforming the consumer transaction experience across multiple geographic markets,” he added.
“We have seen huge growth in eCommerce in the last few years, often driven by global brands looking for complex platform solutions, but with the ability to offer local languages and market websites for customers,” said Frank Schoutissen, Vice President Channel of hybris. “Our alliance with Accenture will allow these companies to have both a technology and implementation partner that can help them meet these objectives. We are very excited about the potential this will bring to both companies and the customers we can support as a result of this,” he added.
The strong collaboration between the two companies is highlighted by a recent contract win with Nestlé Nespresso S.A. (“Nespresso”), to implement a multichannel commerce solution that uses hybris software, the SAP Customer Relationship Management (SAP CRM) application, and integration with SAP for Retail solutions as its key elements, according to Accenture.
“This program will provide Nespresso with a single, streamlined, interactive platform that will create more consistent and seamless experiences for consumers underpinned by agile and flexible business processes that support local market needs,” said Fabio Vacirca, global managing director of Accenture’s Consumer Goods and Services practice. “Our work will combine the digital and multichannel commerce experience of Accenture Interactive with the industry know-how of our Consumer Goods and Services team,” he added.
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