Accenture Completes Acquisition of Irish Creative Agency Rothco

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The FINANCIAL — Accenture has completed its acquisition of Rothco, a full-service creative agency. Located in Dublin, Rothco boosts Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency across Europe.

The acquisition, previously announced on December 14, has completed regulatory approval in Ireland. Financial terms have not been disclosed, according to Accenture.

Rothco is an international award-winning creative agency that strategically plans, designs and produces powerful communications campaigns across Europe for iconic brands. Founded in 1995, Rothco consists of more than 150 strategic, creative, technology, design, project management and production professionals.

Anatoly Roytman, Accenture Interactive’s Europe, Africa and Latin America lead, commented: “Today, we completed a significant and exciting addition to our culture of cultures and strengthened our credentials as an experience agency. By joining the Accenture Interactive family, Rothco will help us create the human-centered brand experiences that our clients seek.”

Alastair Blair, country managing director of Accenture in Ireland, added: “We look forward to welcoming the team at Rothco into the Accenture family. Our clients stand to benefit greatly from this unique combination as, together, we can help them create and deliver the best experiences for their customers.”

Patrick Hickey, Rothco CEO, said: “We’re excited to start our journey as part of Accenture Interactive. We are eager to help continue the tremendous momentum that Accenture Interactive has built in creating a new agency model.”

Completing the acquisition of Rothco is the latest demonstration of Accenture’s continued investment in innovation, and its commitment to growing its creative talent in Ireland. It follows the official opening of The Dock last year, Accenture’s global multi-disciplinary research and incubation hub, and the Fjord Dublin studio.

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The additional capabilities in Ireland complement and expand Accenture Interactive’s presence in the UK and Ireland, and strengthen its creative capabilities. Accenture Interactive plans to scale Rothco’s creative and brand marketing capabilities across Europe.


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