The FINANCIAL — Accenture has been selected as the performance marketing agency in the Brazilian market for all the brands and divisions of L’Oréal, one of the world’s leading beauty companies.
Accenture Interactive, part of Accenture Digital, is responsible for managing and optimizing search engine marketing (SEM), search engine optimization (SEO) and digital marketing analytics in the market, according to Accenture.
“Accenture Interactive was selected by L’Oreal because of our strategic thinking, marketing talent and experience in the Brazilian market, in addition to Accenture’s long-standing relationship as global partner of L’Oreal,” said Leonardo Cid Ferreira, managing director for AD.Dialeto, part of Accenture Interactive. “Their trust in our competencies as digital marketing agency partner reinforces our local market leadership position in Brazil.”
“Accenture Interactive contributed with stronger strategic insights, experience and local market presence,” said Erica Campbell, media director for L’Oreal Brazil. “We are already reaping good results from this collaboration.”
According to José Gonçalves, Accenture Interactive Lead for Latin America, “Search is one of the most critical channels of digital media as all other marketing channels depend on it. To get the best return requires strong marketing and technical expertise, as well as deep knowledge of the local market and today’s digital consumer. These are the attributes Accenture Interactive will bring to the table to help bolster L’Oreal’s market-leading position in Brazil.”
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